Five Common Web Writing Mistakes to Avoid - The Writers For Hire

FIVE COMMON WEB WRITING MISTAKES TO AVOID Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate your company, product, or service but at the same time, it can’t feel like it’s â€Å"all about you.† We’ve found that there are a few common web writing mistakes that come up again and again with web copy. In this post, we’ll explore five of the most common ones and share our strategies for avoiding them.    Mistake 1: Ignoring navigation It’s tempting to treat content and layout as two separate things, but we’ve found that the most effective websites begin with an integrated approach. When you have a solid grasp of your site’s navigation and layout, you’re better equipped to write content that fits into that navigation in an intuitive, seamless way. A few questions to consider: How will visitors navigate your site? What information will they be looking for on each page? How can you ensure that visitors can find what they need easily? Will your most important copy points appear â€Å"above the fold†?Can you use design elements like callout boxes and sidebars to highlight key points?Is your copy broken up in a logical way?Do you have too many pages? Too few pages?What action do you want people to take after scanning the page? Mistake 2: Super-long copy   Good web writing should tell your customers what they want to know in the first two sentenc es. Remember, website visitors come to a site to gather information. If they have to read paragraphs of unnecessary fluff to get to the â€Å"meat† of your product or service, they’ll probably move on. Here’s an example: â€Å"You need a car to get you to work. You need a car to take your kids to school, for trips to the grocery store, and for epic road trip adventures. You need a car to live your life – but you don’t need to pay top dollar for it. That’s why Two Brothers Used Cars specializes in certified pre-owned vehicles – guaranteed to save you money.† The above paragraph is long and meandering, and it wastes valuable real estate stating the obvious: Your readers already know why they need a used car. They want to know why they should buy a used car from Two Brothers Used Cars. Here’s a better option: â€Å"Two Brothers Used Auto has thousands of pre-owned vehicles at wholesale prices. Reliable. Affordable. And a ll used cars come with a year-long free maintenance package. Come take a test drive today.† Our advice: Resist the urge to â€Å"ease† in to your copy. Jump in, be bold, and get right to the point your readers will appreciate it! Mistake 3: The â€Å"Wall of text† People read differently on a screen than they do on a printed page – their eyes flit around the page, scanning for information. Copy that appears too dense also known as the dreaded â€Å"wall of text† can be a turnoff. In fact, if your web copy looks too dense, readers will likely give up and move on. Here are some ways to break down those â€Å"walls† and make your copy more scannable and web-friendly: Use bullets to highlight important points. Use bolded headers. Break up paragraphs (limit each paragraph to three to five sentences, max) Use visuals like infographics, tables, or photosUse callout boxes and sidebars to highlight informationUse lots of white spaceInsert links t o relevant pages Mistake 4: Wordiness and fluff One way to keep web copy succinct: Avoid filler fluff and unnecessary words. Some hard-nosed editing can help streamline your copy. Scan your draft with these questions in mind: Is there a single, better word that you can substitute for two words? For example, you could use â€Å"boring† instead of â€Å"not interesting.† You could use â€Å"to† instead of the wordier â€Å"in order to.† Can you eliminate any fluffy, meaningless phrases? Don’t tell readers that your sales team is â€Å"committed to excellence† or â€Å"dedicated to success.† It’s much better to say something meaningful, like the fact that your sales team has a combined three decades of experience or has completed hundreds of hours of advanced training. Mistake 5: Showcasing features, not benefits Emphasizing the benefits of your product or service is more important than emphasizing features – thatâ₠¬â„¢s because benefits persuade, features only inform. Benefits are relevant to customers, features aren’t. For example, let’s say your company sells high-end wristwatches: Details like â€Å"illuminated dial,† â€Å"digital alarm,† and â€Å"solar-powered battery† are features. But why should a potential customer care? This is where the benefits come in: The illuminated dial means you can tell the time in the dark. The solar power means that you never have to replace a battery. The digital alarm means that it can pull double duty as an alarm clock or a stopwatch.

Multicultural Education Scenario Essays

Multicultural Education Scenario Essays Multicultural Education Scenario Essay Multicultural Education Scenario Essay 1. What does multiculturalism mean; it is acceptance or promotion of multiple ethnic cultures, applied to the demographic make-up of a specific place. (en. wikipedia. org). How I would incorporate activities that would support a multicultural class room, well for one I would take a map of the world and pin it up to one wall of my class room. Take pictures of everyone in the class and put the pictures and their names on the side of the map and run a string to the place where they are from. This way everyone can see exactly where they are from and how far they traveled to get here. After looking on where everyone came from I would sit aside one day where students can bring food from their culture and clothes, music or even talk about their traditions and there history about where they came from. This way they can taste the foods that they eat and listen to the different sounds of music and hear about how the students talk about their traditions, by doing this the students can understand a little about their culture and why they are different. Another group activity, I would do is watch movies in different languages, but have the words subtitled in English, this way it would require them to watch closely and then give them a quiz after the movie was over. Then have the students say hello in different languages just to see how many different languages they can say hello in. Another activity would be to have them write something about themselves and the title would be why I am different. Each of the students would write a little something about them selves on why they are different this would send a positive message. Now students with special needs, this activity about why I am different would also send a positive message just because they are in a wheel chair doesn’t mean they cannot do things or learn, this exercise would build confidence then they will begin to try harder because they will 2. feel good about themselves. I hope from these activities that the students will remember just because they do not have much as other students they still have a lot. They need to know they have more than they realize, they still have a chance to do something for their lives, education open doors they have so many opportunities that can change their lives forever. Teaching these students just, because you are not as fortunate as other students, like if you have a disability or they are from a different ethnic group, you do not have to let this stop you from going forward. Hopefully students will take this teaching and incorporate this in their personal experiences and let this expand in their growing minds. I believe that multicultural education is well needed in every class room in today’s society. It will take everyone to be involved; this will show everyone that we need to set an example for our future generation. There is so much discrimination in this world. We need to show our students it is ok to be different just be yourself. For my very last activity I would divide the class room in different sections browns eyes over here and blue and green over there. Then I would provide different colored eyes students with different privileges and different punishments, I would show the students just how this activity does demonstrates the manner on how they become conditioned to racism and discrimination. I believe this activity would show students that there are times we do discriminate and don’t realize that we do just because we are different. We also need to get the parents involved in a lot of these activities, because parents often put discrimination in to their children and really don’t realize they do it. These activities will be an eye opener just because you are different doesn’t mean it is a bad thing. This is an opportunity to learn so much about different tradition, cultures, languages and disabilities, we are equal different is good. Just because someone is in a wheel chair doesn’t mean he can not dance he can move that wheel chair around or even play basketball. If I can teach these children that just because someone has a disability doesn’t make him less of a human being 3. hen I did my job. It doesn’t matter if you are disabled or not these students are our future. They can do anything they want they just need that confidence in themselves after all they are our future teaches, doctors or even some will be lawyers, what they learn they will remember for a life time. References ndoleednews. com/multicultural ncrel. org/sdrs/areas ehow. com/info enwikipedia/org/wiki/multiculture

Industrial Ergonomics Essay Example | Topics and Well Written Essays - 500 words

Industrial Ergonomics - Essay Example In a typical shift work schedule, workers may be scheduled to work for 8 hours in a day comprised of three 8 hour shifts. In another shift work schedule, workers may be subject to work for twelve hours for 4 days, and then 4 off days. Experts point out that shift work schedules, which allow employees to work on the same shift for a prolonged period, are healthy and effective in enhancing employee’s lifestyle and social life. Any attempt to change the shift schedule disrupts employees’ life patterns (Brain, 2001). Poorly planned shift schedules have contributed immensely in reduced productivity and increased medical complications at work places. The human body is controlled by a circadian cycle, which is a natural clock that plays a role in maintaining complex body functions throughout the day. Different physiological body functions change depending on specific times of the day creating what is known as circadian rhythms. Therefore, circadian rhythms change after every 24 hours by prevailing environmental cues. Naturally, the human body is designed to remain active during the day and the rest through sleep during the night. The reverse is contrary to the circadian cycle, and it is the cause of sleep related problems faced by night shifters (Brain, 2001). To avoid consecutive night shifts, night shifts should be accompanied by a sufficient period of rest, creating short night shifts, making changes that will allow employees to adapt as quickly as possible and avoiding morning shifts that start too early.

Cross border management of companies in the extractive industry in Research Paper - 1

Cross border management of companies in the extractive industry in Africa - Research Paper Example Management of natural resources empowers the citizens in ways such as job creation. It also boosts the government revenue which in turn translates to diverse services provided by the government to its population. In 2011, mineral and oil export from the continent of Africa constituted a recognizable percentage worth billions of dollars when integrated with exports from both Asia and South America (Jackson, 2004). This figure when compared to the assistance the continent receives from developing countries is ten times more than aid offered. When oil was discovered in Ghana, in 2009, it raised hopes that this would result to improved standards of living. Attainment of these dreams though could not be achieved due to the deficit of proper regulatory structures to manage the complex oil sector. The neighboring Nigeria was also facing the same management challenges as successive governments depleted an estimation of $400 billion of crude oil sold dating back from the 1970s. However, the curse in the mineral and oil industries has taken a different trend in the recent past courtesy of radical management structures in the industry. Emmanuel Kuyole, Revenue Management Watch Africa Coordinator has lauded the bold step taken by both Ghana and Nigeria (Adeyele, 2013). For instance, in Nigeria, sovereign wealth fund was created to cater for astute management of the industries. This has enhanced hope that it would bring a long lasting solution to the countries extractive revenue management woos. Oil and gas laws in Ghana targeting the conduct of both international and local contractors together with how funds are managed by bodies in charge of proceeds has been called an innovation (Adeyele, 2013). Partnership between foreign and local companies has been effective in most African countries as far as exploitation of the oil and gas is taken into account. For example, Chevron a leading oil company has co-partnered with Bonga SW to

The Experience of Music Business Essay Example | Topics and Well Written Essays - 1250 words - 131

The Experience of Music Business - Essay Example The distribution of roles was necessary in helping us achieve the goals. According to Schneeman (2013) it is important for duties and roles of each partner to be well defined while starting a business partnership. They should be included in the partnership agreement. If roles and duties are not well stipulated, partnership conflicts can easily arise Gitman and McDaniel (2008) As mentioned earlier, when we started the business, we all had different ideas before settling for the music business. The most outstanding challenge was to decide and agree on the kind of business we were going to focus on. One of the team members who are the music producer was able to convince us into music business by giving us an analysis of the market. Other team members were doing the same for their business ideas, at the end we all agreed to do the music business as each member of the team can contribute with past experience and it was the best business to apply the theory of bootstrapping. We had to go through three meetings to finally agree on the business, plan it and forecast the costs. According to Clifford and Warner (2012) each partner has different priorities and personalities. It will take compromise from each other for this to work.The other challenge faced was effective communication within the team members. According to Norman, (2003), communication is very vital in any business and business partners as well. At the first meeting some were feeling nervous to share ideas as some of the team members were new. Furthermore, due to the difference in characteristics and background that each member has, in the beginning, I was shy and did not express my ideas and concerns.

Discrimination And Empowerment In Mental Health Social Work Essay

Discrimination And Empowerment In Mental Health Social Work Essay This essay will firstly define what discrimination is and what it means to discriminate against something. It will then explain what it means to discriminate against someone or a group in social work practice. This will be a very broad definition that encompasses a variety of different service user groups. Examples will be used to demonstrate what discrimination may look like in social work practice and everyday life. To gain a better understand the essay will critically explore theory and ideas around power and how power manifests between groups. This part of the essay will touch on the idea of othering. The essay will use social constructionism theory to analyse this concept of power. The essay will then focus in on mental health. This part of the essay will firstly look at what a mental health problem is and explore the stigma of being labelled with a mental health problem. The essay will then go deeper to focus on how the western medical model can discriminate against Black and Ethnic Minority groups (BME), even if indirectly. The essay will then critically explore why BME adults, particularly men, are overrepresented in the mental health service. Links will be made to institutional racism and the fact that BME children are underrepresented in child and adolescent mental health services (CAMHS). In in broadest definition, to discriminate means to differentiate or to recognise a distinction (Oxford Dictionaries 2012). In this broad sense it is a part of daily life to discriminate. For example, an adult may discriminate between lanes on a motorway and a baby will often discriminate between a stranger and their caregiver. Discrimination becomes a problem when the difference or recognised distinction is used for the basis of unfair treatment. This is the discrimination that social workers need to be vigilant for. Discrimination is not always intentional (Thompson 2009) and there are various types of discrimination (EHRC 2012). Discrimination can be direct, indirect, based on the perception that someone has a protected characteristic or discriminate against someone who is associated with a person who has a protected characteristic (EHRC 2012). The Equality Act (2010) also aims to protect people with a protective characteristic(s) from victimisation, harassment and failure to make reasonable adjustments (Home Office 2012). Thompsons (1997) PCS model demonstrates that discrimination is not always on a personal level and it is not just solely down to the individual. I will return to the PCS model later on in the essay. Social workers act as mediators between service users and the state. Social workers are in a role that can potentially empower or oppress (Thompson 1997). For this reason Thompson (1997: 11) argues that good practice must be anti-discriminatory practice. All other areas of practice could be brilliant and the social worker could have very good intentions but if the social worker cannot recognise the marginalised position of some of the people they are working with their interventions could potentially further oppress (Thompson 1997). Thompson (1997) reminds the reader many times throughout the book that If youre not part of the solution you are part of the problem. I choose to include this because it reinforces that social workers need to challenge discrimination and take action against it. To accept it and to not swim against the tide does indeed make us part of the problem. Where does discrimination come from and why do people, institutions and systems discriminate against people? This part of the essay will critically explore the concept of power and social constructionism in relation to discrimination and social work. Power is defined by Haralambos and Holborn 2000: 540) very loosely as the ability to get your own way even when others are opposed to your wishes. This is of course a very simple definition of a complex concept. There are many models and theories around power. Thompson (1998: 42) identified a common theme of the ability to influence or control people, events, processes or resources. These common themes of power all have the potential to be used destructively in social work. Social workers have the ability and power to influence and control, whether this is on an individual personal level or as a gate keeper of services or agent of control. Social workers need to be aware of power as they work with people who are marginalised and powerles s in comparison; people who social workers could potentially oppress and even worse, abuse. Giddens (1993) makes close links between power and inequality. EHRC Equality and human rights commission., 2012. [Viewed 2012.11.10] What is discrimination? [online]. Available from http://www.equalityhumanrights.com/advice-and-guidance/education-providers-schools-guidance/key-concepts/what-is-discrimination/ Giddens, A., 1993. Sociology (2nd ed). Cambridge: Polity Haralambos, M, Holborn, M., 2000. Sociology themes and perspectives. London: HarperCollins Publishers Ltd Home Office., 2012. [viewed 2012.11.11] Equality Act 2010 [online]. Available from http://www.homeoffice.gov.uk/equalities/equality-act/ Oxford Dictionaries., 2012. [Viewed 2012.10.19] Discriminate [Online]. Available from http://oxforddictionaries.com/definition/english/discriminate?q=discriminate Thompson, N., 1997. Anti-Discriminatory practice (2nd ed). Basingstoke: Macmillan Press Thompson,N., 1998. Promoting Equality challenging discrimination and oppression in human services. Basingstoke: Macmillan Press Ltd Thompson, N., 2009. Practising social work. Basingstoke: Palgrave Macmillan

Acid Rain 4 :: essays research papers

The Acid Rain Pain   Ã‚  Ã‚  Ã‚  Ã‚  With scientists and so-called â€Å"experts† on the environment disagreeing on so many issues, it is easy for the public to be lost in the fray of what is truth and what is media hype. Though the term â€Å"acid rain† has been present in our society since the early 1970’s, many people are not exactly clear on what it is what causes it, and the detrimental effects acid rain has on our environment. More confusing than all of the facts and scientific theories surrounding acid rain is the development of a suitable solution to reduce air pollution, which in turn leads to acid rain. Many experts do not agree that acid rain has in fact been caused by man made pollution because of the fact that rain is naturally acidic. This widespread disagreement delayed international action to reduce pollution for some time. However, with the coming of the 1970’s an awareness of acid rain spread, and with that awareness, possible solutions were proposed. The se solutions involved making environmental changes on the international, industrial, and personal levels.   Ã‚  Ã‚  Ã‚  Ã‚  Just how does acid rain form, and what consequences does it pose to our environment? There are numerous theories as to the cause of acid rain. However, the most prevalent is the theory that electric generating plants, heating plants, and other industrial plants have been emitting an excess amount of sulfur oxides, nitrogen oxides, and volatile organic chemicals (VOC’s) into the atmosphere. Once these chemicals are in the air, they react with water to form acids and fall back to the earth as precipitation. People who believe acid rain is a natural phenomenon do so because of the fact that carbon dioxide in the air combines with water vapor and produces carbonic acid (Bolch 95).   Ã‚  Ã‚  Ã‚  Ã‚   There are several environmental risks that come with acid rain. One of these is the acidification of lakes, resulting in the lakes’ inability to sustain the aquatic life. In fact, Norway reported that 18,000 out of 85,000 of their lakes were acidified, and more than half of their fish population has disappeared (Brunee 23). Ground water can also become more acidic because of the way acid rain depletes the natural buffer system of the soil. Studies done in the early ‘70’s indicate immense damage done to the forests, especially in Eastern Europe and in Germany. A sort of â€Å"tree disease† has been destroying a large percentage of the coniferous trees.

Alternative education Essay

One of the world’s issues of today is on context of education. Many education conventions have been organized to discuss on matters relevant on the development of educational goals and programs. Education should be considered as one factor in the development of man as the most significant since it brings all breakthroughs in all walks of life. From the time of primitive education to the medieval period, education has been playing a great role in the lives of every citizen and the state in general. The very first task of educational contenders was and is to set educational development goals. The challenge of all educational institutions today is to produce a curriculum that will earn high productivity as in lifelong education. The institution should be more focused on creating opportunities where learners can exercise their abilities and potentials. There must be that sense of self-education in order for them to perform better jobs in the real world because their education is gained not only by mere transfer of learning but through applying their skills into the real life setting. Today, people are conscious of searching for breakthroughs be it scientific, cultural, or educational, in order to improve the quality of life. This is one goal in education that must be taken in to account from time to time because it is through this that improvements and developments take place. Along with these breakthroughs, rapid changes in the society’s way of life bring a lot of conflicts in the human life. By conflict, man faces several challenges that will test his true capacity and knowledge in resolving his own issues. That is, by inculcating in the learners the culture of being sensitive to the needs of the people and the nation brings a lot of pressure in our educational today. People are not trained to satisfy themselves but to see to it that the whole nation can benefit what one person is enjoying out of something. However, in the advent of various educational programs and projects, long term education program is still best to be implemented. This is in response to different curriculum reforms to attain quality delivery of instruction. The national government through the education department, has been looking for ways and means in order to help sustain these long term programs in order to provide a standard and suitable curriculum for every Filipino and attain progress in the academe. Moreover, the Department of Education has laid the three millennium development goals to help attain the Education for All by the year 2015. These goals include accessibility, quality, and sustainability. These goals will help improve the number of Filipino children to be in school and complete their education as prescribed by them of their age and as mandated by the constitution of which education is a right. These millennium development goals of the Education for All (EFA) enable schoolchildren to harness their faculties in improving their way of life and participate in the development process in educational reform and societal progress. According to the UNESCO Institute for Information Technologies in Education, Russian Federation, education will become a social institute providing people with various educational opportunities. With this end in view school and university curricula should be diversified to enable everyone to make up their own educational trajectory in compliance with their aptitudes, thus creating the basis to implement the principle Education for all. Thus, in the Philippines various projects have been undertaken in order to qualify the implementation the Education for All. These projects include MADRASAH (for Moslem schoolchildren), Education for Indigenous Peoples, inclusion of values education in the curriculum, strengthening the higher order thinking skills type of questions in every learning area, the implementation of National Achievement Test (a standardized test), the participatory school improvement planning, the integration of information and communications technology in education (ICT4E), the decentralization of management including the downloading of maintenance and other operating expenses (MOOE) to specific schools, and the conduct of various trainings and national competency examinations. These are some of the approaches in order to carry out the implementation of Education for All. Nevertheless, Article XIV of the 1987 Philippine Constitution cited that the Department of Education as the only agency in the Philippine government, responsible for education and manpower development. It further stated that the state shall protect and promote the right of every citizen to quality education at all levels and shall take appropriate steps to make education accessible to all. This is still in line with the context that education is a right and is for all. Whether a schoolchild is in the formal or non-formal education, what matters most is his assumption of his respective role in the society, the virtues he shall live with, and the use of his capabilities in attaining the long term goal in education that contributes to the total progress and development of the nation. At the end of the day we do realize that the search for an adequately structured educational system, is to secure our lives from the many challenges of the outside world at all sorts. Hence, education in the new society shall be within the context of national development and value formation in order to help build a nation other than ourselves. —oo0oo—

Domestic Abuse essays

Domestic Abuse essays It is estimated that domestic abuse affects at least 2 million married Americans every year. The number rises further when adding in non-married and gay couples (Hamberger and Renzetti, 1996, pg. xi). Clearly, the problem of domestic abuse is widespread, even out of control in America today. While domestic abuse happens in both sexes, it seems to affect women more than it does men. Women are often dominated so effectively by their partners that they will not speak out about the abuse because they are fearful of more violence. Some men even threaten their partners with death if they discuss the violence at home. Some women are held virtual prisoners in their own homes by their abusive mates. What causes domestic abuse, and how can it be controlled in our country' Just like most violent criminals, domestic abusers have some patterns of behavior in common. Many researchers have found that majorities of abusers have psychological disorders. They write, "The most frequently reported are the borderline, antisocial, and compulsive personality disorders and [] the violence-prone personality" (Hamberger 1996, pg. xii-xiii). In addition, it is common for abusers to come from abusive homes; they simply repeat the violent patterns they learned as children. In addition, one self-proclaimed abuser notes, abusers tend to have low self-esteem, volatile tempers, are exceptionally possessive and/or jealous, have a need to have power over others, feelings of isolation and a need to be "fixed" or taken care of, a history of cruelty or violence, and fear of abandonment, which may often stem from childhood abuse (H., Will). However, not all abusers have psychological problems, and other experts argue that abusers are as much a product of society as they are their own personality disorders (Hamberger abusers come from a...

Essay on Business Ethics- People, ProfitsEssay Writing Service

Essay on Business Ethics- People, ProfitsEssay Writing Service Essay on Business Ethics- People, Profits Essay on Business Ethics- People, ProfitsSome people like gambling in Las Vegas. They are prepared to put their resources to support businesses that are probably not eco-friendly (massive energy use to keep the desert cool; water diverted to maintain golf courses only relatively few use, and so no). The businesses could argue that they are morally neutral, and only responding to customer demand. Now, Elkington wants businesses to be more accountable for their environmental practices. Does it matter that a highly profitable company (e.g., a casino) could print a true account of its activities and suffer no societal sanction or penalty? Should we regulate them on a societal level? Should they be more environmentally conscious?  Businesses should be more accountable for their environmental practices. According to researchers, â€Å"environmental management skills will need to be developed to monitor performance, and protect and conserve natural resources†(Olson, 2009, p. 48). A lthough some business owners argue that their businesses are morally neutral, and only responding to customer demands, there is a necessity to enhance environmental practices through considerable changes in everyday activities. For example, the delivery of water to Las Vegas should not cause damage to the environment. Employees should be more concerned about the environmental impacts of business development. A highly profitable company like Las Vegas Casino should direct its activities toward the implementation of healthy environmental policies, avoiding penalties and societal sanctions.To start with, it does matter that a highly profitable company (e.g., a casino) could print a true account of its activities and suffer no societal sanction or penalty.   Businesses like Las Vegas casino require special attention due to continual economic expansion of such places. Christopher Norment (2014) argues that â€Å"the best chance for protecting the aquatic species and eco-systems of the region might involve a prolonged long-term economic downturn for Las Vegas† (p. 227). At the same time, the proper strategies could be used to reduce negative impact of businesses on the environment. It is necessary to realize that if businesses suffer no societal sanction or penalty for their environmental impacts, the government is weak in solving global problems (Gibson, 2006). Societal sanctions should be powerful to address the needs and requirements of communities, which face environmental risks.Undoubtedly, we should regulate businesses on a societal level. Businesses should bear responsibility for their actions through effective regulation of their corporate behavior on social and environmental issues. As a rule, high priority environmental impacts of the high profitable companies like Las Vegas Casino are centered on water use, waste disposal and energy consumption. Businesses should combine specially developed environmental strategies with high profits (Dixon, 2014) . Society should have a strong impact on environmental regulation because government –regulated policies may lack certain elements that affect implementation. On a societal level, any environment-related policy could be analyzed in a proper way. If businesses are regulated on a societal level, there could be more benefits for society.In general, businesses should be more environmentally conscious because this issue is an issue of public concern. It is necessary to integrate environmental programs into the company’s system of control and accounting in order to meet the needs of society. Environmental managers should be able to share their knowledge and experience with others to foster eco-friendly environment (Wrisberg Udo de Haes, 2009). If businesses are prepared to support eco-friendly environmental practices, there would be no sanctions or penalties. This fact means, businesses could function based on ethical principles, which are aimed at maintaining healthy envir onment.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, it is necessary to conclude that any business should be accountable for its environmental practices. Las Vegas Casino is no exception. A highly profitable company like Las Vegas Casino should use the proper strategies aimed at implementation of healthy environmental policies, avoiding penalties and societal sanctions. In general, Elkington’s decision to make businesses more accountable for their environmental practices is essential for maintaining eco-friendly environment. As a result, it does matter that the activities of a highly profitable company should be well-planned to avoid societal sanction or penalty.

The Broadway Cafe Paper Research Example | Topics and Well Written Essays - 1000 words

The Broadway Cafe - Research Paper Example The internet and other technologies help to communicate with people and assist in trade interactively with tailored system which fit with the specific business. As a result, organizations can raise cooperation of people and increase better integration of business procedures throughout the industry and with the business associates (Sachenko, 2012). Impact of Using Enterprise Architectures and Networks, Telecommunications, and Wireless Computing Enterprise Mobility Today, technology provides solutions to all mobility requirements in small businesses. Hence, Broadway Cafe can greatly benefit from using wireless fidelity. There are three kinds of wireless fidelity which can be used in Broadway Cafe which are Wi-Fi connectivity, global positioning system, Bluetooth, Internet and mobile devices. These devices can increase the enterprise mobility which can help the organization to perform rapidly and successfully through improving the communication and cooperation. Having wireless fidelity will provide the competitive advantage by accessing vital information at right time and at right place (Advanced Managed Solutions, n.d.). Information Technology (IT) Role in Supply Chain Management (SCM) Through applying IT, Broadway Cafe can acquire the capability to enhance association with all parties in supply chain. As a result, Broadway Cafe will never face any kind of shortages of resources or surplus of resources and customers’ expectations can be fulfilled in appropriate way. Database Management System (DBMS) in Broadway Cafe The foremost step for developing the business system of Broadway Cafe from traditional to modern is installing a better DBMS. For Broadway Cafe, implementing DBMS will assist in managing information about customers, employees and suppliers better than traditional notepad system. Apart from that, DBMS has safety measures which can ensure reliability of information and authorized access of information. The major advantages that Broadway Cafe can get by using DBMS are well-organized data retrieval system, standard data demonstration and high level of accuracy. The major challenges of applying DBMS system are: Inflexible system Highly expensive Requires expensive hardware and software to support High level of security and integrity can degrade the response and throughput time Any kinds of disruption in the system can harm the flow of operation (Dhunna & Dixit, 2010). Strategies for Using Strategic Enterprise System in Broadway Cafe Customer Relationship Management (CRM) in Broadway Cafe Using CRM is the other way to increase the operational efficiency of Broadway Cafe which is significant to survive in 21st century business environment. For Broadway Cafe, the CRM will not only provide the advantages of better customer support, but also help in securing the benefits of updated business procedures. Through keeping all business information (such as customers’ registers, transaction histories and marketing statistics) in a collective virtual system by CRM, Broadway Cafe can gain access to acute information on right time. CRM can provide the advantages of integrating the sales data and information about customers into an effective system in order to manage all aspects of customer interface. Therefore, Broadway cafe can achieve thorough understanding about particular preferences of customers, and as a result can provide efficient services

EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING Essay

EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING - Essay Example With the help of Aljazeera, a local network, the issue was known around the world despite the great pressure placed on it by the government. What the new media does to agenda setting and framing is a concern where not only the elite are considered but includes the public because of their opinion created through the suggestions made through news reports. It is said that media forms the ideas or pictures in the minds of viewers about an issue through the absence or presence of agenda setting and framing as they serve as gatekeepers to what can be published, sifting what will be emphasized or not, what will be given importance or less discussed (Scheufele & Tewksbury, McCombs). The choice of headlines also affect the opinions formed in the minds of readers and viewers as such matters give great impacts on what is to search further or what could be disregarded. In addition, the frequency of the news item also affects what is given importance or not in the field of media reporting, encour aging people to think a frequently published issue is important while a subject matter placed at the back of a newspaper with a very short caption says it is of less significance. Framing and agenda setting both work together hand in hand to paint the desired picture in readers or viewers, letting them decide on what has already been decided by the media. For instance, in the case of the Egyptian revolution on January, 2011, the desire to dethrone President Hosni Mubarak from his three decade-reign might have been a predetermined objective in the breaking of the news. This got the attention of people all around the world including the president of the United States who offered his request of resignation to the strong man of Egypt. Protesters felt strengthened with the overwhelming hostility against the Egyptian president so that they resolved to fight for their freedom despite the fear brought by the administration in imprisoning key people involved in the protests (BBC News). Altho ugh internet and phone services were greatly interrupted in the attempt to minimize if not stop the protests, help came through alternative media, pioneered by Aljazeera (Zeynalov). In Conclusion, the issues brought into a decision the situation in Egypt through what was magnified through the media picturing how new media along with alternative media affect public opinion and policy agenda which in turn gets back to dictating media agenda. The overlapping effects of these aspects affected by media finds its cause in the initial objective set through what is published. References n.a. Egypt Protests Escalate in Cairo, Suez and Other Cities. BBC News Middle East. Retrieved from http://www.bbc.co.uk/news/world-middle-east-12303564 McCombs, Maxwell. n.d. The Agenda-Setting Role of the Mass Media in the Shaping of Public Opinion. Retrieved from http://www.infoamerica.org/documentos_pdf/mccombs01.pdf Scheufele, Dietram A and David Tewkbury. 2007. Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. Journal of Communication. Retrieved from