Run Lola Run By Tom Tykwer - 1513 Words

Run Lola Run (1998), directed by Tom Tykwer, is an intense, fast paced action film with a rather simplistic plot and unexpectedly deeper philosophical implications about fate, chance, time, choice, and consequence. Not a second in this movie is boring as it is as high paced as the title implies, both physically and mentally straining. At the beginning of Run Lola Run, two quotes are shown, one about time and exploration as sort of a cyclical process and the other is a philosophical statement about what a game is. These two statements taken together give rise to idea that life is like a game, an important concept of the movie. Then the pendulum of a clock is shown swinging back and forth. The camera enters the mouth of the expressionistic looking clock. The concept of time in this movie is invariably important and this action of entering this strange looking clock implies that the audience is entering a place where time is different from what we experience. Interestingly, the film treats life (or at least in the universe of the characters) as if it were a type of game. There is a reference to the rules/theory of a soccer game at the beginning. Two references to roulette, implying how some things can come about by chance. The sort of instantaneous re-spawns Lola is capable of and the cartoon cut scenes are reminiscent of video games. This idea in addition to how the movie plays out illustrates the multitude of choices one is faced and the various consequences which canShow MoreRelatedRun Lola Run by Tom Tykwer888 Words   |  4 PagesRun Lola Run by Tom Tykwer is a stunning film incorporating an array of distinctively visual features. Distinctively visual texts are designed to manipulate the way we explore the images we see and affects the way we make interpretations of the experiences we encounter in the world. The distinctively visuals represented Tykwer’s film, is significantly strong as unique images dominate the screen to cr eate a thrilling and suspenseful film. The story is told through images, symbols and motifs as thereRead MoreRun Lola Run By Director Tom Tykwer1392 Words   |  6 Pages Run Lola Run (1998) is a visually stunning German film that carries out three different scenarios of the same plot that in which display the power of consequence of any action at any moment in time. While the film itself is complex due to its multiple retellings of the same story, director Tom Tykwer successfully creates a logical coherence between each scene and scenario through his use of temporal continuity editing. According to the course textbook The Film Experience: An Introduction, continuityRead MoreAnalysis Of Run Lola Run And Street Art I Love You 1030 Words   |  5 PagesTom Tykwer 1998 film, Run Lola Run and street art ‘I love you’ by Banksy both explore distinctively visual elements though various film techniques and visual techniques. The two texts aim to manipulate the way in which we explore and interpret the images we are exposed to in our world. One main reason these pieces interrelate is because both texts utilise various techniques in order to create distinctively visual elements which explores the basic aspects of life-love, time and chance. Banksy’s streetRead MoreRun Lola Run Essay Response1018 Words   |  5 Pagesoriginal in most of their films they also need to ensure that the audience is able to understand and engage with the text, and thus with the preferred meaning, by using conventions and generally accepted techniques. Tom Tykwer’s in dependent, and unmistakably avant-garde film, Run Lola Run in many ways, defies Hollywood cinematic convention, but must also conform with audience expectations in order to convey its intended themes. Tykver conveys a preferred reading to his target audience that stereotypicalRead MoreAn Analysis of Important Motifs in Sound and Editing1221 Words   |  5 Pagesconcepts in film. In Tom Tykwers Run Lola Run (1998), the way the narrative structure is set up can make the differentiation of diegetic and non-diegetic sound difficult for the viewer. The relationship between sound and the narrative structure, however, also makes the viewer more aware of the films artificiality. In King Hus Come Drink With Me (1966), we see how the major motifs of editing emphasize the unrealistic and fantasy qualities of the characters. Tom Tykwers Run Lola Run is a change inRead MoreMovie Analysis : Run Lola Run1533 Words   |  7 PagesFilm Analysis – Run, Lola, Run Raghuraj Rathi Tom Tykwer’s Run Lola Run (1998) is truly a brilliant film. It is very seldom that a film manages to combine the high pace of an action thriller and a deep philosophical subtext without botching it, but Run Lola Run does an excellent job at striking a balance between both. Tackling the very abstract and philosophical concepts of chance and cause-effect, Run Lola Run is truly a modern foreign classic. Tykwer manages to postulate one simple theory throughRead MoreDistinctive Visuals in Run Lola Run Essay1190 Words   |  5 PagesGerman film, ‘Run Lola Run’ written and directed by Tom Tykwer, focuses on the experiences of the protagonist Lola to explore the themes of the inevitable force of time, and the issue of freewill verses determinism. Similarly, Dorothea Mackellar, in her poem ‘My Country’, relies on her experiences of the Australian landscape to convey her love and passion for the country using the language of the distinctive visual. The distinctively visual techniques employed by Tykwer in Run Lola Run, functionRead MoreThe Classical Hollywood Western Par Excellence1290 Words   |  6 Pagesthis time period. 2) Tom Tykwer’s incorporates many film techniques throughout his film Run Lola Run. As soon as we begin watching, Mr. Tykwer incorporates editing. More specifically, he uses cross-cutting when going back and fourth from Lola to the man in the booth creating a sense of urgency between the two characters. Mr. Tykwer continues to use cross-cutting throughout this film when going back and fourth between characters in different locations. For instance, when Lola is thinking about whoRead MoreRichard Linklater s Boyhood And Run Lola Run1627 Words   |  7 PagesThe films â€Å"Boyhood† and â€Å"Run Lola Run† explore the manipulation of time in varying ways. Richard Linklater’s â€Å"Boyhood† follows Mason from the age six to 18 as he grows and learns to navigate through life. The movie is organized in chronological order and told in real time, allowing for the audience to gain heightened empathy towards Mason and his experiences. Tom Tykwer’s â€Å"Run Lola Run† follows Lola as she attempts to gather 100,000 for her boyfriend within twenty minutes in order to save her boyfriend’sRead MoreThe Four Ps of Creativity2243 Words   |  9 Pagesproduct are the underlying factors of creativity itself. By understanding how the 4 Ps work we are able to venturing into the life of a creative thinker and conduct and analysis of there creativity. In this case we will look at a German media artist, Tom Tykwer who has constructed a variety of unique films due to his high level of creativity. This creativity has been shaped by the Four Ps or in other words, his individual characteristics, the environment he is surrounded by and the particular processes

Customer Centric Marketing Rethinking Customer Experience

Customer Centric Marketing: Rethinking Customer Experience According to businessdictionary.com, the definition of customer centric is creating a positive consumer experience at the point of sale and post-sale. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience. In this digital era of marketing, what does that really mean? Today, consumers have more power than ever right at their fingertips. Consumers expect to be marketed to in the way that they want to be marketed to. The Internet and Social Media create a push for consumers to share individual â€Å"highlight reels† documenting daily activities. We are constantly searching for the NEXT BIG THING, viral sensation, or claim to immediate fame. Instant gratification will come and go in the less than two-tenths of a second frame of time that we give to form a first opinion. What that said, how do typical customer service â€Å"best practices† fit into the customer-centric marketing tac tics that we as consumers demand and how are businesses starting to re-think their strategies? Movie Theatres: Rethinking Customer Experience The initial design of the movie theatre was drafted from original theatre or live productions. With this model, majority of sales were produced by the actual selling of tickets. Being a live performance, there was a time for intermission and that is where additional revenue was made from the selling of refreshments.Show MoreRelatedCustomer Centricity : The Right Thing1053 Words   |  5 PagesCustomer centricity, we all know it’s the right thing, but why do so many fail to achieve it Customer Centricity defined The fact that the customer should be the focus for any business is not something that I need to go over with you, but why is it that most organizations to this day cant seem to quite grasp that idea; is something worth discussing. The reason why this is so important today is that we have seen a shift in the balance of power, which is power going back to the customers. They nowRead MoreMarketing Mix – Literature Review and Company Example5234 Words   |  21 PagesDiploma in Sales Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4Ps ~ page number 3 Marketing Mix 4Ps Place Literary Review Company Example of Marketing Mix 4Ps Place – Ritchie Bros.Read MoreImpact of Emerging Markets on Marketing15122 Words   |  61 PagesSheth Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices The core idea of this article is that five key characteristics—market heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition, and inadequate infrastructure—of emerging markets are radically different from the traditional industrialized capitalist society, and they will require us to rethink the core assumptions of marketing, such as market orientation, market segmentationRead MoreBrand Orientation and Market Orientation — from Alternatives to Synergy8734 Words   |  35 PagesBusiness Research Brand orientation and market orientation — From alternatives to synergy ☆ Mats Urde a,⠁Ž, Carsten Baumgarth b, Bill Merrilees c a b c Lund University, Sweden Berlin School of Economics and Law, Marketing Division, HWR Berlin, Germany Department of Marketing, Grifï ¬ th Business School, Gold Coast Campus Queensland 4222, Australia a r t i c l e i n f o a b s t r a c t This paper explores the interaction between brand orientation and market orientation. Brand orientationRead MoreThe Mind of a Marketing Manager26114 Words   |  105 PagesThinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation? Read MoreApple Inc Essay2660 Words   |  11 Pagesperformance, they cost lower, are easy to switch, but only few of them have same quality as Apple’s products in the same price. In terms of bargaining power of buyers, it is an influential trouble for Apple. Although Apple has vast and loyal customers, every buyer and retailer all want better stuff in lower price. Moreover, they may reduce spending on Apple’s products if their economy downturn. Furthermore, Apple can ignore bargaining power of its professional suppliers, such as Inter, andRead MorePepsi Marketing Plan.13402 Words   |  54 PagesPaper Based on â€Å"Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan Read MoreMarketing Mix in the Technology Industry14998 Words   |  60 Pagesï » ¿Marketing Mix in Technology Industry Celina Kopp BSc (Hons) Business Management Contents TOC o 1-3 h z u HYPERLINK l _Toc323986502Executive Summary PAGEREF _Toc323986502 h 3 HYPERLINK l _Toc323986503Chapter 1 Introduction PAGEREF _Toc323986503 h 4 HYPERLINK l _Toc3239865041.1 Background PAGEREF _Toc323986504 h 4 HYPERLINK l _Toc3239865051.2 Objectives PAGEREF _Toc323986505 h 4 HYPERLINK l _Toc3239865061.3 Aim PAGEREF _Toc323986506 h 5 HYPERLINK l _Toc3239865071.4 PersonalRead MoreCorporate Survival Strategy: Breakthrough Management5448 Words   |  22 Pagescreates many problems in long run. This is time to know how to fish and how to create solutions for ourselves and for our economy. For the same Indian Industries need transformations through changes not only in their infrastructure, product, marketing and selling strategies, organization policies but also in their thinking process for innovation with strong thrust on building competitiveness not only for present but also for future. One important aspect of building competitiveness is to createRead MoreDell Marketing Strategies14070 Words   |  57 PagesCONTENTS Product and Market Description 3 About Dell 4 Marketing Objectives of DELL 5 Products and Services 6 DELL’s Competitors and Market Players 7 Aggregate Market Forces 8 Microenvironment Analysis 10 Macro environment Analysis 13 Marketing Program, Strategy, and Tactics (4 Ps): 15 Dell Market Strategy 16 Value Chain Analysis 18 Differential Advantage for each company 20 Expected Future Strategies 22 Segmentation 23 Targeting 24 Positioning 24 Consumer Behavior 26 Assumptions

Evaluation of Operations Management Free Essays

string(57) " watch on their staff availability to service customers\." A financial institution is selected for the purpose of this review. To maintain its confidentiality this organization will be referred to as RCB Bank. This review is based on personal working experience in RCB Bank and reference to other materials such as internet and books on related subject. We will write a custom essay sample on Evaluation of Operations Management or any similar topic only for you Order Now RCB Bank was established in July 1959 with its first branch located in Kuala Lumpur. RCB Bank was the first American bank to be incorporated as a subordinate company of the worldwide American bank. It started with 17 employees and now has 5,500 staff of which more than 95% are local. It was localized in 1994. Now, this institution serves customers across 7 branches in KL, Selangor, Penang and Johor. RCB Bank offers both consumer and corporate banking services. It offers a range of banking and financial management service including credit card, loans, insurance and investment in consumer business. RCB Bank is a leading player in Malaysia credit card space, holding 20% market share in credit card usage.Corporate banking services offers a broad spectrum of financial services that includes treasury management, transaction services, securities custodianship, foreign exchange, fixed income, sales and trading and corporate finance to corporate clients, governments and financial institutions. RCB Bank is the only foreign bank to be rated AAA by the Rating Agency Malaysia for 8 consecutive years a reflection of its effective operation management. Operation Management is the science and art of ensuring that products and services are created and delivered successfully to internal or external customers.Every organization’s ultimate goal is to maximize profit and improve its return on investment. To achieve this, a proper operation management is necessary. There are five objectives of operation management, namely Quality Speed Flexibility Dependability Cost All this five objectives apply to all type of operations (organization), including RCB Bank. The diagram below shows the bank’s transactional process flow. It will assist to illustrate how the five objectives integrate within the institution’s operation. Quality The first objective discussed is quality.As many competitive organization, RCB Bank also emphasizes on its quality. It aims to always exceed customers’ expectation. For a financial institution quality means doing things right in the first time on processing coupled with knowledgeable and courteous staff. In its effort to ensure quality RCB Bank manages the following activities: †¢Staff training †¢Process documentation †¢Campaigns on quality. Staff training Staffs are given training that befits their station. A sales staff is trained on product knowledge, customer service as well as compliance to both internal and external regulations. This is to ensure that they are able to provide quality service to the customer. The bank tellers and processing clerks are given high-level product knowledge training and more on the processes and compliance. This is to ensure a zero defect processing. Then there are the various levels of managers, all of whom are given the trainings that will enable them to support the organization’s drive towards quality. Process documentation This organization invested in getting ISO accreditation for its processes. This is a proof of the organization’s commitment towards quality.In order to obtained the accreditation the organization is required to document its processes and ensure that the quality aspect of these processes are given due emphasis. Each department in the organization has the relevant processes documented. These processes are designed to ensure error free process, such as inclusion of maker and checker. New processes are added and obsolete ones removed. These documents are updated and reviewed on regular basis to ensure that they are current and remain relevant. Staff are required to read, understand and follow this standard processes.This is to ensure that the quality of the process is maintained throughout the organization. Campaigns on quality On regular basis this organization will launch campaigns to ensure that quality is maintained. Among the popular ones are the ‘Zero defect’ and the ‘WOW’ campaign. As the name suggest, these campaigns are to encourage an error free processing and a beyond expectation customer servicing respectively. Staffs are encouraged to support the campaign and rewards are given to those who excelled in their achievement.The above are just some example of the tools applied by the organization in ensuring quality, hence gaining edge against its competitors. Speed Speed is another important objective for organization to have an edge against it competitors. Customer expect speedy fulfillment of their needs in various aspects of their lives i. e getting a passport or loans application. In this millennium world, it is possible to provide instantaneous service like internet banking and phone banking. Customer could make their banking transactions electronically without having to physically go to the bank.This not only saves the customer precious time and money but provide convenience of banking from their own home. The institution has invested time and money in re-engineering processes to eliminate long and unproductive processes. An example of this is where previously customer is required to sign multiple forms in order to conduct transactions on the various banking products. With re-engineering, the institution has cut through the process and now requires just a single form to affect their banking. This contributes to a speedy service delivery, which benefits the customer. With such implementation, it provides convenience and save cost for the customers. This institution will launch a process improvement program on regular basis. Staff is encouraged to provide feedback and suggestion to improve processes, which they are familiar with. Staff is being trained to re-look into the existing process and to eliminate redundant work without impacting the compliance and regulatory. An example of this is reduction of the numbers of hands off in a process i. e. approving Credit facilities where it used to flow across four departments. After a brainstorming session, this process was reduced from passing through four departments to only two. This new process satisfies customer need for speedy deliver by reducing service turnaround time. Another move by the institution in ensuring speedy service is by keeping close watch on their staff availability to service customers. You read "Evaluation of Operations Management" in category "Papers" Capacity planning is done up to ensure adequate staff is available to meet customer demand in providing service within the turnaround time. Staff is trained to multi-skill so that they can support each other in time of staff shortage.This will ensure that the speed of service delivery is not affected. (Appendix I). Flexibility Flexibility simply means the ability to adapt quickly and effective to changing requirements. This changing requirement can either be a change in the customers’ need for a product or service or a change in volume of demand. Although RCB Bank has limited branches in Malaysia compare to other banks, it still attracts wide range of customers from parts of the country where it has no branch represented. This is made possible through partnering with other non-financial institutions and designing innovative products.An example of this flexibility is the partnering with a well-known mobile company to provide fund transfer services to their customers. Funding of the funds transfer is made through mobile company who will then relay the instruction to RCB Bank to affect the fund transfer. This provides the convenience and flexibility to customer who may not even be a client of RCB Bank. In terms of services, multiple choices are available to serve customer conveniently. Customer may do phone banking or internet banking.In addition, for the corporate client the bank also provides collection services, where the bank partnered with courier companies to service the customer needs such as collecting checks and other financial transaction request from their doorstep. With all these services being offered, customers can avoid the hassle of jam or looking for parking as they do not need to go to the bank and do their banking transactions. In addition, there is also the standing instruction service, which the customer can subscribe to, and the bank will handle the rest of the work on a timely hassle free manner.Flexibility to volume or demand Another example is in their ability to rise to the increase in demand during the festive season. During this time e. g. Chinese New Year the bank may expect a higher volume of customer in the bank, mostly with the needs for new notes. The bank has made it convenient for the customers by dispensing new notes via the Automated Teller Machine (ATM). This will speed up the service as well as reduce the bank operating cost as the process of exchanging of new notes is now transferred from human to machine. DependabilityDependability is another objective of operation management. In a financial institution, it is important that both its system and human resource to be highly dependable. RCB Bank has a responsibility of meeting its customers’ expectation and deliver as promised. System Dependability System dependability is fulfilled through various means. As a bank, it is expected that the Automated Teller Machine (ATM) and internet banking is available as promised i. e. 24 hours a day. In ensuring this, the bank has placed its IT support personnel to be on stand-by round the clock.In the event of breakdown of any of this channel, the supports will instant work on recovering the system. All system downtime are closely monitored and contingency plan evoke in the event recovery is not possible within the expected time frame. Understanding the importance of system dependability, RCB Bank undertakes a system recovery exercise semi annually. Through this exercise the bank is able to gauge its system recovery time. This exercise includes all system, even the mainframe. Human Resource DependabilityIt is the bank’s responsibility to ensure that it can function even when it has human resource crisis such as during pandemic of any kind, strike or any form of emergency like ‘September 11’. In ensuring that service is not disrupted under such circumstances the bank has come out with Continuity of Business Plan. This plan is being tested semi annually, simulating a condition of such crisis. Staff is trained to be multi-skilled in order to ensure dependability. Security of deposits Security of deposits is another form of dependability expected of a financial institution.The bank is responsible to ensure that customer funds are safe at all time. Security measures are being taken to ensure that physical cash are safe by employment of security guards, close circuit camera and vault. The bank also invested in system security to prevent hackings into customer data and funds. The Bank is also mandated to take up insurance for customers’ deposit via Malaysian Deposit Insurance Corporation (PIDM) as protection in the event the bank goes bankrupt. COST Last but not least amongst the objective of operation management is cost.Cost refers to cost of operation which includes both capital costs and annual operating costs (fixed cost and variable cost). In order to remain competitive and profitable, an organization needs to keep their cost as low as is compatible with the levels of quality, speed, dependability and flexibility as demanded by their customers. There are many ways cost can be contained. An error free operation not only projects quality but also help maintain cost low as no costly rework needs to be done. No personnel required to pacify irate customers. RCB Bank aims for zero-defect processing in its operation.It also embarks on process re-engineering to reduce the processing time, eliminates redundancy and reduces usage of stationeries, RCB Bank also invested in automation. Though this adds to fixed cost it helps reduces annual operating cost. An example of this is internet banking. With internet banking, RCB Bank managed to reduce cost through reduction of manpower. With reduction of manpower, rentals are reduced, as less workspace is required. As internet banking also means error free processing it also contribute to cost reduction and quality. ConclusionIn summary, it can be seen that RCB Bank has successfully applied the five objectives of operation management in meeting its business goal, namely in maintain good return on investment (ROI). RCB Bank needs to continue its effort in producing more innovative product and services. This is because the competition is great and before long its winning ways will be copied. In order to continue being a market leader and having an edge over its competitors, it will need to continue delivering new products and services that exceeds customers’ expectation and keep them satisfied. How to cite Evaluation of Operations Management, Papers

System Analysis and Design for Vision Document- myassignmenthelp

Question: Discuss about theSystem Analysis and Design for Vision Document. Answer: Introduction An organized system, which could be used to properly store, manage, collect, retrieve and communicate information and data. There are various data operations that are executed with an information system. It can also be defined as the integration of computer networks and database for the successful execution of any information related operation (Nazi, 2013). The Australian government has decided to launch a project, namely, My Health Record for their people. The following report will help to understand the entire concept of this project My Health Record through depicting vision document for it. It will comprise of problem, benefits and the capabilities for My Health Record. Vision Document Problem This particular project of My Health Record is going to be launched by the Commonwealth Government of Australia for the purpose of serving their patients (Bajdor Grabara, 2014). The main aim of this project is to help out the citizens of Australia for smoothening the entire process of treatment and maintaining health related records. They want to make the procedure easier as well as less complex. It would be an online synopsis of the health records of the Australian people with extreme security. The users of this project will fetch out their details or data from this information system completely securely and have not to be dependent on various health experts or hospitals. The basic need of this project is that the reformation of system efficiencies could be easily continued by it. Moreover, these system efficiencies could also be driven by this project (Laudon Laudon, 2016). The expansion and enhancement of costs within the health industry could be systematically diminished or red uced by the project. The entry of data could be easily managed by the users and thus the regular visit to hospitals can be stopped. Capabilities Capabilities of any system can be defined as the abilities that the system can execute and has the potential to complete it properly. Like any other information system, My Health Record system will have several capabilities (Demir Krajewski, 2013). The most significant capability of this project will be easy storage of information that is related to the health of an individual. The second capability will be the high security of the system. Moreover, the moment information is stored within the system; it will be automatically updated in that system. The other capability includes the reduction of effort of the hospitals or doctors in information management and information handling. Entry of data manually is absolutely restricted in the system (Wu et al., 2013). The lack of the complexity would be the next capability of My Health Record. Auto removal of information is the seventh major capability of the system. Benefits Advantages of benefits of any system can be termed as those features that the system would be giving to the world by its significant characteristics or capabilities. There will be some of the major benefits in My Health Record. They are given below: i) Information Management: The data or the important information could be easily managed with this information system and thus can be termed as one of the most important advantage of the system (Nazi, 2013). ii) Simple Implementation: The second advantage of the system would be the simpler implementation of this system. Cheaper: The third advantage of this information system would be cheaper in comparison to other information systems. iv) Information Centrality: The information access within the system is perfectly centralized and the finding of information would be simple (Arvidsson, Holmstrm Lyytinen, 2014). v) Easy Handling of Information: The simple information handling is the other benefit of the system. Conclusion Therefore, conclusion can be drawn from the above discussion that the particular system that helps to complete as well as execute any type of operation in the database or data structure can be termed as an information system. The data or information management is done extremely easier than any other system. Moreover, the data collection and the retrieval are also done here. The successful integration of all types of network of data with the significant databases is known as information system. This information can also be retrieved and manipulated through it. The specific project of My Health Record is also an information system that is being decided to be launched by the Commonwealth Australian Government so that there remains no problem in utilizing health related information by its users. It is a safe online synopsis of the health related details of the Australian patients. This particular report has solely provided a detailed description about the project of My Health Record by c reating a vision document for the project. This vision document consists of the problem statement, the several capabilities as well as the various advantages of this project. References Arvidsson, V., Holmstrm, J., Lyytinen, K. (2014). Information systems use as strategy practice: A multi-dimensional view of strategic information system implementation and use.The Journal of Strategic Information Systems,23(1), 45-61. Bajdor, P., Grabara, I. (2014). The Role of Information System Flows in Fulfilling Customers Individual Orders.Journal of Studies in Social Sciences,7(2). Demir, I., Krajewski, W. F. (2013). Towards an integrated flood information system: centralized data access, analysis, and visualization.Environmental Modelling Software,50, 77-84. Laudon, K. C., Laudon, J. P. (2016).Management information system. Pearson Education India. Nazi, K. M. (2013). The personal health record paradox: health care professionals perspectives and the information ecology of personal health record systems in organizational and clinical settings.Journal of medical Internet research,15(4). Wu, A. W., Kharrazi, H., Boulware, L. E., Snyder, C. F. (2013). Measure once, cut twiceadding patient-reported outcome measures to the electronic health record for comparative effectiveness research.Journal of clinical epidemiology,66(8), S12-S20.

Five Common Web Writing Mistakes to Avoid - The Writers For Hire

FIVE COMMON WEB WRITING MISTAKES TO AVOID Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate your company, product, or service but at the same time, it can’t feel like it’s â€Å"all about you.† We’ve found that there are a few common web writing mistakes that come up again and again with web copy. In this post, we’ll explore five of the most common ones and share our strategies for avoiding them.    Mistake 1: Ignoring navigation It’s tempting to treat content and layout as two separate things, but we’ve found that the most effective websites begin with an integrated approach. When you have a solid grasp of your site’s navigation and layout, you’re better equipped to write content that fits into that navigation in an intuitive, seamless way. A few questions to consider: How will visitors navigate your site? What information will they be looking for on each page? How can you ensure that visitors can find what they need easily? Will your most important copy points appear â€Å"above the fold†?Can you use design elements like callout boxes and sidebars to highlight key points?Is your copy broken up in a logical way?Do you have too many pages? Too few pages?What action do you want people to take after scanning the page? Mistake 2: Super-long copy   Good web writing should tell your customers what they want to know in the first two sentenc es. Remember, website visitors come to a site to gather information. If they have to read paragraphs of unnecessary fluff to get to the â€Å"meat† of your product or service, they’ll probably move on. Here’s an example: â€Å"You need a car to get you to work. You need a car to take your kids to school, for trips to the grocery store, and for epic road trip adventures. You need a car to live your life – but you don’t need to pay top dollar for it. That’s why Two Brothers Used Cars specializes in certified pre-owned vehicles – guaranteed to save you money.† The above paragraph is long and meandering, and it wastes valuable real estate stating the obvious: Your readers already know why they need a used car. They want to know why they should buy a used car from Two Brothers Used Cars. Here’s a better option: â€Å"Two Brothers Used Auto has thousands of pre-owned vehicles at wholesale prices. Reliable. Affordable. And a ll used cars come with a year-long free maintenance package. Come take a test drive today.† Our advice: Resist the urge to â€Å"ease† in to your copy. Jump in, be bold, and get right to the point your readers will appreciate it! Mistake 3: The â€Å"Wall of text† People read differently on a screen than they do on a printed page – their eyes flit around the page, scanning for information. Copy that appears too dense also known as the dreaded â€Å"wall of text† can be a turnoff. In fact, if your web copy looks too dense, readers will likely give up and move on. Here are some ways to break down those â€Å"walls† and make your copy more scannable and web-friendly: Use bullets to highlight important points. Use bolded headers. Break up paragraphs (limit each paragraph to three to five sentences, max) Use visuals like infographics, tables, or photosUse callout boxes and sidebars to highlight informationUse lots of white spaceInsert links t o relevant pages Mistake 4: Wordiness and fluff One way to keep web copy succinct: Avoid filler fluff and unnecessary words. Some hard-nosed editing can help streamline your copy. Scan your draft with these questions in mind: Is there a single, better word that you can substitute for two words? For example, you could use â€Å"boring† instead of â€Å"not interesting.† You could use â€Å"to† instead of the wordier â€Å"in order to.† Can you eliminate any fluffy, meaningless phrases? Don’t tell readers that your sales team is â€Å"committed to excellence† or â€Å"dedicated to success.† It’s much better to say something meaningful, like the fact that your sales team has a combined three decades of experience or has completed hundreds of hours of advanced training. Mistake 5: Showcasing features, not benefits Emphasizing the benefits of your product or service is more important than emphasizing features – thatâ₠¬â„¢s because benefits persuade, features only inform. Benefits are relevant to customers, features aren’t. For example, let’s say your company sells high-end wristwatches: Details like â€Å"illuminated dial,† â€Å"digital alarm,† and â€Å"solar-powered battery† are features. But why should a potential customer care? This is where the benefits come in: The illuminated dial means you can tell the time in the dark. The solar power means that you never have to replace a battery. The digital alarm means that it can pull double duty as an alarm clock or a stopwatch.

Multicultural Education Scenario Essays

Multicultural Education Scenario Essays Multicultural Education Scenario Essay Multicultural Education Scenario Essay 1. What does multiculturalism mean; it is acceptance or promotion of multiple ethnic cultures, applied to the demographic make-up of a specific place. (en. wikipedia. org). How I would incorporate activities that would support a multicultural class room, well for one I would take a map of the world and pin it up to one wall of my class room. Take pictures of everyone in the class and put the pictures and their names on the side of the map and run a string to the place where they are from. This way everyone can see exactly where they are from and how far they traveled to get here. After looking on where everyone came from I would sit aside one day where students can bring food from their culture and clothes, music or even talk about their traditions and there history about where they came from. This way they can taste the foods that they eat and listen to the different sounds of music and hear about how the students talk about their traditions, by doing this the students can understand a little about their culture and why they are different. Another group activity, I would do is watch movies in different languages, but have the words subtitled in English, this way it would require them to watch closely and then give them a quiz after the movie was over. Then have the students say hello in different languages just to see how many different languages they can say hello in. Another activity would be to have them write something about themselves and the title would be why I am different. Each of the students would write a little something about them selves on why they are different this would send a positive message. Now students with special needs, this activity about why I am different would also send a positive message just because they are in a wheel chair doesn’t mean they cannot do things or learn, this exercise would build confidence then they will begin to try harder because they will 2. feel good about themselves. I hope from these activities that the students will remember just because they do not have much as other students they still have a lot. They need to know they have more than they realize, they still have a chance to do something for their lives, education open doors they have so many opportunities that can change their lives forever. Teaching these students just, because you are not as fortunate as other students, like if you have a disability or they are from a different ethnic group, you do not have to let this stop you from going forward. Hopefully students will take this teaching and incorporate this in their personal experiences and let this expand in their growing minds. I believe that multicultural education is well needed in every class room in today’s society. It will take everyone to be involved; this will show everyone that we need to set an example for our future generation. There is so much discrimination in this world. We need to show our students it is ok to be different just be yourself. For my very last activity I would divide the class room in different sections browns eyes over here and blue and green over there. Then I would provide different colored eyes students with different privileges and different punishments, I would show the students just how this activity does demonstrates the manner on how they become conditioned to racism and discrimination. I believe this activity would show students that there are times we do discriminate and don’t realize that we do just because we are different. We also need to get the parents involved in a lot of these activities, because parents often put discrimination in to their children and really don’t realize they do it. These activities will be an eye opener just because you are different doesn’t mean it is a bad thing. This is an opportunity to learn so much about different tradition, cultures, languages and disabilities, we are equal different is good. Just because someone is in a wheel chair doesn’t mean he can not dance he can move that wheel chair around or even play basketball. If I can teach these children that just because someone has a disability doesn’t make him less of a human being 3. hen I did my job. It doesn’t matter if you are disabled or not these students are our future. They can do anything they want they just need that confidence in themselves after all they are our future teaches, doctors or even some will be lawyers, what they learn they will remember for a life time. References ndoleednews. com/multicultural ncrel. org/sdrs/areas ehow. com/info enwikipedia/org/wiki/multiculture

Industrial Ergonomics Essay Example | Topics and Well Written Essays - 500 words

Industrial Ergonomics - Essay Example In a typical shift work schedule, workers may be scheduled to work for 8 hours in a day comprised of three 8 hour shifts. In another shift work schedule, workers may be subject to work for twelve hours for 4 days, and then 4 off days. Experts point out that shift work schedules, which allow employees to work on the same shift for a prolonged period, are healthy and effective in enhancing employee’s lifestyle and social life. Any attempt to change the shift schedule disrupts employees’ life patterns (Brain, 2001). Poorly planned shift schedules have contributed immensely in reduced productivity and increased medical complications at work places. The human body is controlled by a circadian cycle, which is a natural clock that plays a role in maintaining complex body functions throughout the day. Different physiological body functions change depending on specific times of the day creating what is known as circadian rhythms. Therefore, circadian rhythms change after every 24 hours by prevailing environmental cues. Naturally, the human body is designed to remain active during the day and the rest through sleep during the night. The reverse is contrary to the circadian cycle, and it is the cause of sleep related problems faced by night shifters (Brain, 2001). To avoid consecutive night shifts, night shifts should be accompanied by a sufficient period of rest, creating short night shifts, making changes that will allow employees to adapt as quickly as possible and avoiding morning shifts that start too early.

Cross border management of companies in the extractive industry in Research Paper - 1

Cross border management of companies in the extractive industry in Africa - Research Paper Example Management of natural resources empowers the citizens in ways such as job creation. It also boosts the government revenue which in turn translates to diverse services provided by the government to its population. In 2011, mineral and oil export from the continent of Africa constituted a recognizable percentage worth billions of dollars when integrated with exports from both Asia and South America (Jackson, 2004). This figure when compared to the assistance the continent receives from developing countries is ten times more than aid offered. When oil was discovered in Ghana, in 2009, it raised hopes that this would result to improved standards of living. Attainment of these dreams though could not be achieved due to the deficit of proper regulatory structures to manage the complex oil sector. The neighboring Nigeria was also facing the same management challenges as successive governments depleted an estimation of $400 billion of crude oil sold dating back from the 1970s. However, the curse in the mineral and oil industries has taken a different trend in the recent past courtesy of radical management structures in the industry. Emmanuel Kuyole, Revenue Management Watch Africa Coordinator has lauded the bold step taken by both Ghana and Nigeria (Adeyele, 2013). For instance, in Nigeria, sovereign wealth fund was created to cater for astute management of the industries. This has enhanced hope that it would bring a long lasting solution to the countries extractive revenue management woos. Oil and gas laws in Ghana targeting the conduct of both international and local contractors together with how funds are managed by bodies in charge of proceeds has been called an innovation (Adeyele, 2013). Partnership between foreign and local companies has been effective in most African countries as far as exploitation of the oil and gas is taken into account. For example, Chevron a leading oil company has co-partnered with Bonga SW to

The Experience of Music Business Essay Example | Topics and Well Written Essays - 1250 words - 131

The Experience of Music Business - Essay Example The distribution of roles was necessary in helping us achieve the goals. According to Schneeman (2013) it is important for duties and roles of each partner to be well defined while starting a business partnership. They should be included in the partnership agreement. If roles and duties are not well stipulated, partnership conflicts can easily arise Gitman and McDaniel (2008) As mentioned earlier, when we started the business, we all had different ideas before settling for the music business. The most outstanding challenge was to decide and agree on the kind of business we were going to focus on. One of the team members who are the music producer was able to convince us into music business by giving us an analysis of the market. Other team members were doing the same for their business ideas, at the end we all agreed to do the music business as each member of the team can contribute with past experience and it was the best business to apply the theory of bootstrapping. We had to go through three meetings to finally agree on the business, plan it and forecast the costs. According to Clifford and Warner (2012) each partner has different priorities and personalities. It will take compromise from each other for this to work.The other challenge faced was effective communication within the team members. According to Norman, (2003), communication is very vital in any business and business partners as well. At the first meeting some were feeling nervous to share ideas as some of the team members were new. Furthermore, due to the difference in characteristics and background that each member has, in the beginning, I was shy and did not express my ideas and concerns.

Discrimination And Empowerment In Mental Health Social Work Essay

Discrimination And Empowerment In Mental Health Social Work Essay This essay will firstly define what discrimination is and what it means to discriminate against something. It will then explain what it means to discriminate against someone or a group in social work practice. This will be a very broad definition that encompasses a variety of different service user groups. Examples will be used to demonstrate what discrimination may look like in social work practice and everyday life. To gain a better understand the essay will critically explore theory and ideas around power and how power manifests between groups. This part of the essay will touch on the idea of othering. The essay will use social constructionism theory to analyse this concept of power. The essay will then focus in on mental health. This part of the essay will firstly look at what a mental health problem is and explore the stigma of being labelled with a mental health problem. The essay will then go deeper to focus on how the western medical model can discriminate against Black and Ethnic Minority groups (BME), even if indirectly. The essay will then critically explore why BME adults, particularly men, are overrepresented in the mental health service. Links will be made to institutional racism and the fact that BME children are underrepresented in child and adolescent mental health services (CAMHS). In in broadest definition, to discriminate means to differentiate or to recognise a distinction (Oxford Dictionaries 2012). In this broad sense it is a part of daily life to discriminate. For example, an adult may discriminate between lanes on a motorway and a baby will often discriminate between a stranger and their caregiver. Discrimination becomes a problem when the difference or recognised distinction is used for the basis of unfair treatment. This is the discrimination that social workers need to be vigilant for. Discrimination is not always intentional (Thompson 2009) and there are various types of discrimination (EHRC 2012). Discrimination can be direct, indirect, based on the perception that someone has a protected characteristic or discriminate against someone who is associated with a person who has a protected characteristic (EHRC 2012). The Equality Act (2010) also aims to protect people with a protective characteristic(s) from victimisation, harassment and failure to make reasonable adjustments (Home Office 2012). Thompsons (1997) PCS model demonstrates that discrimination is not always on a personal level and it is not just solely down to the individual. I will return to the PCS model later on in the essay. Social workers act as mediators between service users and the state. Social workers are in a role that can potentially empower or oppress (Thompson 1997). For this reason Thompson (1997: 11) argues that good practice must be anti-discriminatory practice. All other areas of practice could be brilliant and the social worker could have very good intentions but if the social worker cannot recognise the marginalised position of some of the people they are working with their interventions could potentially further oppress (Thompson 1997). Thompson (1997) reminds the reader many times throughout the book that If youre not part of the solution you are part of the problem. I choose to include this because it reinforces that social workers need to challenge discrimination and take action against it. To accept it and to not swim against the tide does indeed make us part of the problem. Where does discrimination come from and why do people, institutions and systems discriminate against people? This part of the essay will critically explore the concept of power and social constructionism in relation to discrimination and social work. Power is defined by Haralambos and Holborn 2000: 540) very loosely as the ability to get your own way even when others are opposed to your wishes. This is of course a very simple definition of a complex concept. There are many models and theories around power. Thompson (1998: 42) identified a common theme of the ability to influence or control people, events, processes or resources. These common themes of power all have the potential to be used destructively in social work. Social workers have the ability and power to influence and control, whether this is on an individual personal level or as a gate keeper of services or agent of control. Social workers need to be aware of power as they work with people who are marginalised and powerles s in comparison; people who social workers could potentially oppress and even worse, abuse. Giddens (1993) makes close links between power and inequality. EHRC Equality and human rights commission., 2012. [Viewed 2012.11.10] What is discrimination? [online]. Available from http://www.equalityhumanrights.com/advice-and-guidance/education-providers-schools-guidance/key-concepts/what-is-discrimination/ Giddens, A., 1993. Sociology (2nd ed). Cambridge: Polity Haralambos, M, Holborn, M., 2000. Sociology themes and perspectives. London: HarperCollins Publishers Ltd Home Office., 2012. [viewed 2012.11.11] Equality Act 2010 [online]. Available from http://www.homeoffice.gov.uk/equalities/equality-act/ Oxford Dictionaries., 2012. [Viewed 2012.10.19] Discriminate [Online]. Available from http://oxforddictionaries.com/definition/english/discriminate?q=discriminate Thompson, N., 1997. Anti-Discriminatory practice (2nd ed). Basingstoke: Macmillan Press Thompson,N., 1998. Promoting Equality challenging discrimination and oppression in human services. Basingstoke: Macmillan Press Ltd Thompson, N., 2009. Practising social work. Basingstoke: Palgrave Macmillan

Acid Rain 4 :: essays research papers

The Acid Rain Pain   Ã‚  Ã‚  Ã‚  Ã‚  With scientists and so-called â€Å"experts† on the environment disagreeing on so many issues, it is easy for the public to be lost in the fray of what is truth and what is media hype. Though the term â€Å"acid rain† has been present in our society since the early 1970’s, many people are not exactly clear on what it is what causes it, and the detrimental effects acid rain has on our environment. More confusing than all of the facts and scientific theories surrounding acid rain is the development of a suitable solution to reduce air pollution, which in turn leads to acid rain. Many experts do not agree that acid rain has in fact been caused by man made pollution because of the fact that rain is naturally acidic. This widespread disagreement delayed international action to reduce pollution for some time. However, with the coming of the 1970’s an awareness of acid rain spread, and with that awareness, possible solutions were proposed. The se solutions involved making environmental changes on the international, industrial, and personal levels.   Ã‚  Ã‚  Ã‚  Ã‚  Just how does acid rain form, and what consequences does it pose to our environment? There are numerous theories as to the cause of acid rain. However, the most prevalent is the theory that electric generating plants, heating plants, and other industrial plants have been emitting an excess amount of sulfur oxides, nitrogen oxides, and volatile organic chemicals (VOC’s) into the atmosphere. Once these chemicals are in the air, they react with water to form acids and fall back to the earth as precipitation. People who believe acid rain is a natural phenomenon do so because of the fact that carbon dioxide in the air combines with water vapor and produces carbonic acid (Bolch 95).   Ã‚  Ã‚  Ã‚  Ã‚   There are several environmental risks that come with acid rain. One of these is the acidification of lakes, resulting in the lakes’ inability to sustain the aquatic life. In fact, Norway reported that 18,000 out of 85,000 of their lakes were acidified, and more than half of their fish population has disappeared (Brunee 23). Ground water can also become more acidic because of the way acid rain depletes the natural buffer system of the soil. Studies done in the early ‘70’s indicate immense damage done to the forests, especially in Eastern Europe and in Germany. A sort of â€Å"tree disease† has been destroying a large percentage of the coniferous trees.

Alternative education Essay

One of the world’s issues of today is on context of education. Many education conventions have been organized to discuss on matters relevant on the development of educational goals and programs. Education should be considered as one factor in the development of man as the most significant since it brings all breakthroughs in all walks of life. From the time of primitive education to the medieval period, education has been playing a great role in the lives of every citizen and the state in general. The very first task of educational contenders was and is to set educational development goals. The challenge of all educational institutions today is to produce a curriculum that will earn high productivity as in lifelong education. The institution should be more focused on creating opportunities where learners can exercise their abilities and potentials. There must be that sense of self-education in order for them to perform better jobs in the real world because their education is gained not only by mere transfer of learning but through applying their skills into the real life setting. Today, people are conscious of searching for breakthroughs be it scientific, cultural, or educational, in order to improve the quality of life. This is one goal in education that must be taken in to account from time to time because it is through this that improvements and developments take place. Along with these breakthroughs, rapid changes in the society’s way of life bring a lot of conflicts in the human life. By conflict, man faces several challenges that will test his true capacity and knowledge in resolving his own issues. That is, by inculcating in the learners the culture of being sensitive to the needs of the people and the nation brings a lot of pressure in our educational today. People are not trained to satisfy themselves but to see to it that the whole nation can benefit what one person is enjoying out of something. However, in the advent of various educational programs and projects, long term education program is still best to be implemented. This is in response to different curriculum reforms to attain quality delivery of instruction. The national government through the education department, has been looking for ways and means in order to help sustain these long term programs in order to provide a standard and suitable curriculum for every Filipino and attain progress in the academe. Moreover, the Department of Education has laid the three millennium development goals to help attain the Education for All by the year 2015. These goals include accessibility, quality, and sustainability. These goals will help improve the number of Filipino children to be in school and complete their education as prescribed by them of their age and as mandated by the constitution of which education is a right. These millennium development goals of the Education for All (EFA) enable schoolchildren to harness their faculties in improving their way of life and participate in the development process in educational reform and societal progress. According to the UNESCO Institute for Information Technologies in Education, Russian Federation, education will become a social institute providing people with various educational opportunities. With this end in view school and university curricula should be diversified to enable everyone to make up their own educational trajectory in compliance with their aptitudes, thus creating the basis to implement the principle Education for all. Thus, in the Philippines various projects have been undertaken in order to qualify the implementation the Education for All. These projects include MADRASAH (for Moslem schoolchildren), Education for Indigenous Peoples, inclusion of values education in the curriculum, strengthening the higher order thinking skills type of questions in every learning area, the implementation of National Achievement Test (a standardized test), the participatory school improvement planning, the integration of information and communications technology in education (ICT4E), the decentralization of management including the downloading of maintenance and other operating expenses (MOOE) to specific schools, and the conduct of various trainings and national competency examinations. These are some of the approaches in order to carry out the implementation of Education for All. Nevertheless, Article XIV of the 1987 Philippine Constitution cited that the Department of Education as the only agency in the Philippine government, responsible for education and manpower development. It further stated that the state shall protect and promote the right of every citizen to quality education at all levels and shall take appropriate steps to make education accessible to all. This is still in line with the context that education is a right and is for all. Whether a schoolchild is in the formal or non-formal education, what matters most is his assumption of his respective role in the society, the virtues he shall live with, and the use of his capabilities in attaining the long term goal in education that contributes to the total progress and development of the nation. At the end of the day we do realize that the search for an adequately structured educational system, is to secure our lives from the many challenges of the outside world at all sorts. Hence, education in the new society shall be within the context of national development and value formation in order to help build a nation other than ourselves. —oo0oo—

Domestic Abuse essays

Domestic Abuse essays It is estimated that domestic abuse affects at least 2 million married Americans every year. The number rises further when adding in non-married and gay couples (Hamberger and Renzetti, 1996, pg. xi). Clearly, the problem of domestic abuse is widespread, even out of control in America today. While domestic abuse happens in both sexes, it seems to affect women more than it does men. Women are often dominated so effectively by their partners that they will not speak out about the abuse because they are fearful of more violence. Some men even threaten their partners with death if they discuss the violence at home. Some women are held virtual prisoners in their own homes by their abusive mates. What causes domestic abuse, and how can it be controlled in our country' Just like most violent criminals, domestic abusers have some patterns of behavior in common. Many researchers have found that majorities of abusers have psychological disorders. They write, "The most frequently reported are the borderline, antisocial, and compulsive personality disorders and [] the violence-prone personality" (Hamberger 1996, pg. xii-xiii). In addition, it is common for abusers to come from abusive homes; they simply repeat the violent patterns they learned as children. In addition, one self-proclaimed abuser notes, abusers tend to have low self-esteem, volatile tempers, are exceptionally possessive and/or jealous, have a need to have power over others, feelings of isolation and a need to be "fixed" or taken care of, a history of cruelty or violence, and fear of abandonment, which may often stem from childhood abuse (H., Will). However, not all abusers have psychological problems, and other experts argue that abusers are as much a product of society as they are their own personality disorders (Hamberger abusers come from a...

Essay on Business Ethics- People, ProfitsEssay Writing Service

Essay on Business Ethics- People, ProfitsEssay Writing Service Essay on Business Ethics- People, Profits Essay on Business Ethics- People, ProfitsSome people like gambling in Las Vegas. They are prepared to put their resources to support businesses that are probably not eco-friendly (massive energy use to keep the desert cool; water diverted to maintain golf courses only relatively few use, and so no). The businesses could argue that they are morally neutral, and only responding to customer demand. Now, Elkington wants businesses to be more accountable for their environmental practices. Does it matter that a highly profitable company (e.g., a casino) could print a true account of its activities and suffer no societal sanction or penalty? Should we regulate them on a societal level? Should they be more environmentally conscious?  Businesses should be more accountable for their environmental practices. According to researchers, â€Å"environmental management skills will need to be developed to monitor performance, and protect and conserve natural resources†(Olson, 2009, p. 48). A lthough some business owners argue that their businesses are morally neutral, and only responding to customer demands, there is a necessity to enhance environmental practices through considerable changes in everyday activities. For example, the delivery of water to Las Vegas should not cause damage to the environment. Employees should be more concerned about the environmental impacts of business development. A highly profitable company like Las Vegas Casino should direct its activities toward the implementation of healthy environmental policies, avoiding penalties and societal sanctions.To start with, it does matter that a highly profitable company (e.g., a casino) could print a true account of its activities and suffer no societal sanction or penalty.   Businesses like Las Vegas casino require special attention due to continual economic expansion of such places. Christopher Norment (2014) argues that â€Å"the best chance for protecting the aquatic species and eco-systems of the region might involve a prolonged long-term economic downturn for Las Vegas† (p. 227). At the same time, the proper strategies could be used to reduce negative impact of businesses on the environment. It is necessary to realize that if businesses suffer no societal sanction or penalty for their environmental impacts, the government is weak in solving global problems (Gibson, 2006). Societal sanctions should be powerful to address the needs and requirements of communities, which face environmental risks.Undoubtedly, we should regulate businesses on a societal level. Businesses should bear responsibility for their actions through effective regulation of their corporate behavior on social and environmental issues. As a rule, high priority environmental impacts of the high profitable companies like Las Vegas Casino are centered on water use, waste disposal and energy consumption. Businesses should combine specially developed environmental strategies with high profits (Dixon, 2014) . Society should have a strong impact on environmental regulation because government –regulated policies may lack certain elements that affect implementation. On a societal level, any environment-related policy could be analyzed in a proper way. If businesses are regulated on a societal level, there could be more benefits for society.In general, businesses should be more environmentally conscious because this issue is an issue of public concern. It is necessary to integrate environmental programs into the company’s system of control and accounting in order to meet the needs of society. Environmental managers should be able to share their knowledge and experience with others to foster eco-friendly environment (Wrisberg Udo de Haes, 2009). If businesses are prepared to support eco-friendly environmental practices, there would be no sanctions or penalties. This fact means, businesses could function based on ethical principles, which are aimed at maintaining healthy envir onment.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, it is necessary to conclude that any business should be accountable for its environmental practices. Las Vegas Casino is no exception. A highly profitable company like Las Vegas Casino should use the proper strategies aimed at implementation of healthy environmental policies, avoiding penalties and societal sanctions. In general, Elkington’s decision to make businesses more accountable for their environmental practices is essential for maintaining eco-friendly environment. As a result, it does matter that the activities of a highly profitable company should be well-planned to avoid societal sanction or penalty.

The Broadway Cafe Paper Research Example | Topics and Well Written Essays - 1000 words

The Broadway Cafe - Research Paper Example The internet and other technologies help to communicate with people and assist in trade interactively with tailored system which fit with the specific business. As a result, organizations can raise cooperation of people and increase better integration of business procedures throughout the industry and with the business associates (Sachenko, 2012). Impact of Using Enterprise Architectures and Networks, Telecommunications, and Wireless Computing Enterprise Mobility Today, technology provides solutions to all mobility requirements in small businesses. Hence, Broadway Cafe can greatly benefit from using wireless fidelity. There are three kinds of wireless fidelity which can be used in Broadway Cafe which are Wi-Fi connectivity, global positioning system, Bluetooth, Internet and mobile devices. These devices can increase the enterprise mobility which can help the organization to perform rapidly and successfully through improving the communication and cooperation. Having wireless fidelity will provide the competitive advantage by accessing vital information at right time and at right place (Advanced Managed Solutions, n.d.). Information Technology (IT) Role in Supply Chain Management (SCM) Through applying IT, Broadway Cafe can acquire the capability to enhance association with all parties in supply chain. As a result, Broadway Cafe will never face any kind of shortages of resources or surplus of resources and customers’ expectations can be fulfilled in appropriate way. Database Management System (DBMS) in Broadway Cafe The foremost step for developing the business system of Broadway Cafe from traditional to modern is installing a better DBMS. For Broadway Cafe, implementing DBMS will assist in managing information about customers, employees and suppliers better than traditional notepad system. Apart from that, DBMS has safety measures which can ensure reliability of information and authorized access of information. The major advantages that Broadway Cafe can get by using DBMS are well-organized data retrieval system, standard data demonstration and high level of accuracy. The major challenges of applying DBMS system are: Inflexible system Highly expensive Requires expensive hardware and software to support High level of security and integrity can degrade the response and throughput time Any kinds of disruption in the system can harm the flow of operation (Dhunna & Dixit, 2010). Strategies for Using Strategic Enterprise System in Broadway Cafe Customer Relationship Management (CRM) in Broadway Cafe Using CRM is the other way to increase the operational efficiency of Broadway Cafe which is significant to survive in 21st century business environment. For Broadway Cafe, the CRM will not only provide the advantages of better customer support, but also help in securing the benefits of updated business procedures. Through keeping all business information (such as customers’ registers, transaction histories and marketing statistics) in a collective virtual system by CRM, Broadway Cafe can gain access to acute information on right time. CRM can provide the advantages of integrating the sales data and information about customers into an effective system in order to manage all aspects of customer interface. Therefore, Broadway cafe can achieve thorough understanding about particular preferences of customers, and as a result can provide efficient services

EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING Essay

EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING - Essay Example With the help of Aljazeera, a local network, the issue was known around the world despite the great pressure placed on it by the government. What the new media does to agenda setting and framing is a concern where not only the elite are considered but includes the public because of their opinion created through the suggestions made through news reports. It is said that media forms the ideas or pictures in the minds of viewers about an issue through the absence or presence of agenda setting and framing as they serve as gatekeepers to what can be published, sifting what will be emphasized or not, what will be given importance or less discussed (Scheufele & Tewksbury, McCombs). The choice of headlines also affect the opinions formed in the minds of readers and viewers as such matters give great impacts on what is to search further or what could be disregarded. In addition, the frequency of the news item also affects what is given importance or not in the field of media reporting, encour aging people to think a frequently published issue is important while a subject matter placed at the back of a newspaper with a very short caption says it is of less significance. Framing and agenda setting both work together hand in hand to paint the desired picture in readers or viewers, letting them decide on what has already been decided by the media. For instance, in the case of the Egyptian revolution on January, 2011, the desire to dethrone President Hosni Mubarak from his three decade-reign might have been a predetermined objective in the breaking of the news. This got the attention of people all around the world including the president of the United States who offered his request of resignation to the strong man of Egypt. Protesters felt strengthened with the overwhelming hostility against the Egyptian president so that they resolved to fight for their freedom despite the fear brought by the administration in imprisoning key people involved in the protests (BBC News). Altho ugh internet and phone services were greatly interrupted in the attempt to minimize if not stop the protests, help came through alternative media, pioneered by Aljazeera (Zeynalov). In Conclusion, the issues brought into a decision the situation in Egypt through what was magnified through the media picturing how new media along with alternative media affect public opinion and policy agenda which in turn gets back to dictating media agenda. The overlapping effects of these aspects affected by media finds its cause in the initial objective set through what is published. References n.a. Egypt Protests Escalate in Cairo, Suez and Other Cities. BBC News Middle East. Retrieved from http://www.bbc.co.uk/news/world-middle-east-12303564 McCombs, Maxwell. n.d. The Agenda-Setting Role of the Mass Media in the Shaping of Public Opinion. Retrieved from http://www.infoamerica.org/documentos_pdf/mccombs01.pdf Scheufele, Dietram A and David Tewkbury. 2007. Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. Journal of Communication. Retrieved from

Labor Economics Assignment Example | Topics and Well Written Essays - 2500 words

Labor Economics - Assignment Example Becker’s concept of taste based discrimination states that firms that do not employ minorities do bear the cost of discrimination together with the minorities themselves. Discriminating firms usually have a higher cost of operation since they bear the cost of discrimination. Becker’s concept shows that minorities in such an environment usually work harder and are more productive hence would accept a lower wage. This means that the cost of production is lower hence the firms become more profitable. The discriminating firms however are at a higher cost as majority employees tend to demand relatively higher wages and their productivity is average. As a result more employees would be required to achieve acceptable productivity. Entry of a non discriminating firm under a constant return to scale means increase in number of employee is directly proportional to productivity. A non discriminating firm that has a high specialization of minorities would ideally have higher productivity per employees and therefore an increase in number of more productive employees would mean a subsequence increase in productivity and thus more profitability. This is because the wage bill is also lower than that of a discriminating firm. Entry of non discriminating firm under decreasing return of scale DRTS would lead to constant production and decreased overhead cost. Also since increase in work force does not adequately increase the production. The cost of having more employees is drastically reduced and since the minority workers produce maximally the cost of the wage bill remains relatively low and hence the firm becomes more profitable. In such a firm it would lead to more efficiency as the production process require less man power for efficiency and use of minority who are efficient and extremely productive would lead to the most desired state of profitability. 3. Suppose that men earn on average

Hills Like White Elephant Essay Example for Free

Hills Like White Elephant Essay Ernest Hemingway makes use of the image of a white elephant in Hills Like White Elephant. Legend has it that the emperor of Thailand used to give white elephants as gifts for those people he was displeased with and wanted to punish. The white elephant is useless for normal uses and is extremely expensive to feed and care for. However, once someone has been given a white elephant he or she cannot get rid of it because it was a gift from the emperor. Therefore the emperor punishes the person with his gift.   Ã‚  Ã‚  Ã‚   In this story, there is virtually no narrative; there are a few descriptions, but for the most part these descriptions are neutral, almost to the point of being bland or lifeless. The story is advanced by the dialogue between the unnamed American man and the young woman Jig who are discussing whether or not she should have an abortion of the child she is expecting.   Ã‚  Ã‚  Ã‚   Jig notices the hills in the distance and says they look like white elephants. Clearly the man views the unborn child as a white elephant that if allowed to be born will become expensive and unmanageable. He feels threatened by the possibility of having a child to rest. He tries to convince Jig, that all the abortion entails is letting in the air and then its all perfectly natural. It is clear that the man is feeling crowded by the possibility of having to raise a child. He need fresh air.   Ã‚  Ã‚  Ã‚   At first blush, one might thing the white elephant in the story is the unwanted child as the man does. However, on further reflection however, it appears that the white elephant is the unnamed man. He has become too expensive for Jig to maintain the relationship. The relationship is not worth the price of aborting the unborn child. Although Hemingway doesnt explicitly say so, it appears that Jig will refuse to have the abortion and if the unnamed man cannot deal with raising a child he is welcome to seek his own life away from her and the baby.

Memory as a Constructive and Active Process

Memory as a Constructive and Active Process Memory is a constructive and active process. Evaluate this claim. Simon Andrew Agnew To evaluate the notion that memory is a constructive process an assessment of some of the research[p1] on the exploration of memory is required. Brace and Roth (2007) argue that memory is a constructive and active process rather than a â€Å"passive mechanism for recording external information† (Brace and Roth, 2007, pg.130). However, it can be argued that memory is not exclusively constructive and active but also includes passive elements. This can be seen through the constructive reconstruction techniques and a study conducted by Godden and Braddeley (1975), which demonstrated that active learning alongside passive environment interaction that create extra retrieval cues for context reinstatement. These techniques show that linking passive processing of an environment can aid in the active process of memory retention and recollection. Memories are formed from information perceived through all the senses, after which information is coded and stored. Memory can be broken down into three components, Encoding, Storage, and Retrieval. Encoding is the process (in) by which information is stored in a person’s memory. Sensory information, information from the outside world, is transferred and coded into memory systems. There are at least two ways that sensory information can be coded. Visual codding, where shapes, words and/or objects, are received through visual receptors which in turn form the bases for the meaning of said objects and acoustic coding, which codes particular sounds, like a word or the sound an object makes, similarly linking this information to the meaning of specific sounds, either of words and/or objects. This process of encoding suggests that there is an active process in learning the association between specific sounds or objects and their specific meanings and interpretations, which are subse quently stored in a person’s memory[p2]. Memories are crucial for everyday human functions. Without memory all interactions and experiences would not be stored in memory systems inhibiting the development as individuals and a society. Erik Erikson’s research claimed that identity and memory were directly related to the development of individuality and society (Phoenix, 2007, pg.53). Erikson[p3] stated that â€Å"a conscious sense of individual uniqueness†¦ an unconscious striving for continuity†¦Ã¢â‚¬  (Phoenix, 2007, pg.53). This suggests that memory is an active process in which helps in the development toward the idea of ‘who we are’. Storage processes are the means through which information is (coded and) then stored within a person’s memory. Memory is a function that psychologists are long trying to understandThe first psychologist to conceptualise memory as involving different systems was William James (1890). James proposed that the primary memory system involved conscious use of mental activity while the secondary system was for storing knowledge and experiences. James’ theory of different memory sub-systems is still being used, however other research has since been conducted that shows that memory can be broken down into three main processes, Sensory Memory, holds sensory information from the outside world for a brief moment. Short-Term Memory holds coded information for a few seconds or minutes, and Long Term Memory holds coded information in a robust form for many years. (Brace and Roth, 2007, pg.115). There are different ways to study memory function, from methods such as laboratory experiments, quasi-experiments and field experiments (Brace and Roth, 2007, pg.117). . Brace and Roth state that â€Å"memory is an active, selective, and constructive process rather than a passive mechanism for recording external information.† (Brace and Roth, 2007, pg.130). However, this can be challenged through techniques like ‘Retrieval-Enhancing Techniques’. (These‘ are the techniques) used by police officers when interviewing witnesses to aid in memory retrieval of a particular event. The different retrieval-enhancing techniques that are adopted are context reinstatement, where a person is as to recall the physical surroundings, including light, temperature and smells. Recalling everything where a witness is asked to recall everything from a particular incident, whether they think it is relevant or not. This is because retrieving one piece of information, impo rtant or not, can assist in the retrieval of other pieces of information that may not be as easily remembered. . Recalling in different temporal orders where trying to recall an event either from start to finish, or in reverse, starting with the last memory, using salient aspects of the event and working either forward or backward from that specific point (Brace and Roth, 2007, pg.125). There is sufficient evidence that supports memory retrieval through cognitive interviews. It demonstrates the ability to recall information that would not otherwise be actively processed, but could be perceived, in at least one way or another, through particular senses, such as smell, sounds or tastes. Godden and Braddeley (1975) researched Context Reinstatement (Godden and Braddeley) They designed a study that required participants to learn a list of 40 words while underwater or on land. The results showed that the word (were) recall was 40% higher when the recall situation was the same as the learning environment, compared to (that) when the environments were different (switched) (Brace and Roth, 2007, pg.127). It can be argued that these results show that memory is in fact active in some respects and passive others in that it demonstrates links between the passive interpretation of an environment to the active process of storing and recalling words[p4]. Subsequently participants that were asked to recall the word list in (the opposite) a different environment remember less as the opposite environment provided no cues. (such). Endel Tulving (1983) explained the relationship between storing and recalling as stronger when â€Å"retrieval overlap or match with cues that were registered at encoding† (Brace and Roth, 2007, pg.126). However, memory is pliable and recollection can be influenced by post event information as well as previous mental images and thought processes. Bartlett (1932) described these changes in recognition and recall as being â€Å"unwitting[p5].† Research by Bartlett illustrated that when actively recalling new information, in order to make sense of it, a person relies on past knowledge and experiences. . Bartlett designed an experiment which highlighted influences of social factors on memory. . The experiment included participants reading an extract and then asked to recall as much of the extract as possible. . It was found that when new information was recalled the recognition was different to the original information. . He noted that unusual descriptions were changed into standard descriptions, for example, â€Å"something black came out of his mouth† became â€Å"foamed at the mouth†. . Other changes occurred through rationalisations and omission of materials (Brace and Roth, 2007, pg.132). . Bartlett explains this as ‘effect after meaning’ in that past experiences, unconsciously and/or passively, intertwine with new information to help interpret and make sense of the new information. . These particular observations supported the idea that memory adopts both active and passive processing when processing new information making memory pliable and influential (Brace and Roth, 2007, pg.133). Another example that demonstrates that memory is able to passive process information is through the works of Craik and Lckhart (1972). . Craik and Lockhart proposed two different levels of processing, shallow and deep. . They suggest that ‘shallow’ level processing is simple coded information in terms of physical characteristics, shapes and sounds. . ‘Deep’ level coding is information that is processed is assigned a meaning (Brace and Roth, 2007, pg.119). This theory led Craik and Tulving (1975) to further investigate these different levels. . A study conducted by Craik and Tulving demonstrates the abilities of incidental learning against intentional learning. . This required participants with in the study to try not actively remember the words in the stimuli, as to ‘only’ demonstrate the capabilities of incidental learning. The results found that people were more likely to incidentally learn words that they came across during the semantic task (word that fit into sentences), and less likely to incidentally learn the words in the structural task (words in block capitals), and an intermediate amount of acoustic learn words (words based on rhyme) (Brace and Roth, 2007, pg.120). This notion of incidental learning would suggest that the memory processes are also being passively stored to memory systems, as one of the main requirements was that participants were asked to try not actively learn anything during testing and yet their memory still subconsciously encodes and stores the information. In evaluating the notion that memory is a constructive process the assessment on some of the research in exploration of memory systems suggests that memory is not only constructive and active process, but a passive one as well. . It cannot be stated that memory is not an active process, as this is evident in the active process of visual and acoustic encoding, and that encoded information is key everyday human function, development and interactions. However it can be argued that memory is also a passive processes, in which sensory information is taken in and linked with active memory processes through environmental interactions or already established schemas. . This can be seen and argued through multiple studies. The results of Godden and Braddeley (1975) demonstrate that memory is active and passive in that it highlights links between the passive interpretation of an environment to the active process of storing and recalling words. Which is explained by Turlving that when â€Å" retrieval overlap or match with cues that were registered at encoding† (Brace and Roth, 2007, pg.126). . However Bartletts discussion of the pliability of memory, due to the notion that memories are processed and understood using already established schemas, and that Incidental and intentional learning, further supports the argument that memory adopts both an active and passive process when processing and/or applying meaning to new information. Words: 1637 References Brace. N, Roth I., (2007) ‘Memory: Structures, Processes and Skills’ in D. Miell, A. Phoenix, K. Thomas (Eds.), Mapping Psychology (2nd ed., pp. 113-160). Milton Keynes, The Open University. Phoenix. A. (2007) ‘Identity and Diversity’ in D. Miell, A. Phoenix, K. Thomas (Eds.), Mapping Psychology (2nd ed., pp. 45-92). Milton Keynes, The Open University. [p1]Though you have explain the issue to some extent– this cannot be said to be an introduction, as you are referring to terms and studies that have not yet been explained, You also need to inform the reader you mean to answer the question, and how it is to be organised. [p2]Though things can be stored in memory passively, without us attending to them. [p3]This quote is not really relevant to the question, and as above, there are elements of memory storage that occur without consciousness. [p4]I didn’t understand this point in the introduction, but it makes sense this time! [p5]Note that recognition is matching something to what is already in memory, whereas recall is retrieving something stored in memory.

Chemical Control Agents Used Against the Gypsy Moth Essay -- Gypsy Mot

Chemical Control Agents Used Against the Gypsy Moth The gypsy moth (Lymantria dispar) is a highly disruptive species that can, and has played a distinctive role in the lives of many organisms. Included in these organisms are various deciduous trees and shrubs, wildlife species that share the same environment, and even humans. The gypsy moth destroys the beauty of woodlands via defoliation, alters ecosystems and wildlife habitats, and disrupts our own lives. It should therefore come as no surprise that the U.S. Department of Agriculture and many other agencies have taken huge steps to help diminish populations of this small, yet persistent species. In an effort to control these overwhelming populations, five chemical control agents have been used to suppress and/or eradicate the gypsy moth. Following, is a discussion of each chemical and their potentially hazardous effects on humans. The first chemical control agent is Bacillus thuringiensis var. kurstaki (B.t.k.); a bacteria isolated from diseased silk worms and flour moths. The potency of B.t.k. varies among insects and readily destroys lepidopteran larvae within approximately one hour of ingestion. More than 1 million pounds of B.t.k. is applied annually in the U.S., primarily via aerial spraying, but also by ground spraying. It does not persist long in the environment (losing its activity by 50% within 1-3 days), has not been seen to replicate in gypsy moth predators, and does not accumulate in the soil. There seems to be a low level of concern regarding human B.t.k. exposure, although B.t.k. formulations have caused eye, skin, and respiratory tract irritations, especially in ground workers. Some claims reveal that a majority of these workers were not equipped with ... ... 8) U.S. Department of Agriculture, Forest Service, Northeastern Area State and Private Forestry, Summary: Final Environmental Impact Statement, Radnor, PA, 1995. 9) U.S. Department of Agriculture, Forest Service and Animal and Plant Health Inspection Service, Gypsy Moth Suppression and Eradication Projects, 1985. 10) U.S. Department of Agriculture, Forest Service and Animal and Plant Health Inspection Service, Gypsy Moth Managment in the U.S.: a cooperative approach. Environmental Impact Statement; Appendix F Human Health Risk Assessment, 1995. 11) Wargo, Phillip M., Defoliation by the Gypsy Moth: How it Hurts Your Tree, U.S. Department of Agriculture, No. 223, 1974. 12) White, William B., Hubbard, Schneeberger, and Raimo, Technological Developments in Aerial Spraying, U.S. Department of Agriculture, No. 535, 1974.

To what extent did Thatcher achieve her aims in foreign policy?

When Margaret Thatcher first came to power in 1979 she had little interest in foreign policy but focussing mainly on economic and domestic policy. However, it was an area where she left a huge impact on. One of Thatcher’s aims was to increase the defence for Britain as she believed the USSR was a massive threat militarily. This meant improving relations with the USA. Her views on Communism helped with this as her and Ronald Reagan both shared the same ideas. She also believed NATO was vital to British and European defence and so to strengthen this relationship was important. She supported NATO’s decision to deploy US nuclear cruise and Pershing missiles in Western Europe and permitted the US to station more than 160 cruise missiles at RAF Greenham Common, even though she knew it would trigger mass protests by the Campaign for Nuclear Disarmament. Relations improved with the US when Thatcher permitted US F-111s to use Royal Air Force bases for the bombing of Libya in retaliation for their apparent bombing of a Berlin nightclub; this decision wasn’t very popular with the British citizens. Another one of Margaret Thatcher’s aims was to reassert Britain’s position as a major power. Many people will say she achieved this because of the Falklands War. In April 1982, Argentina ordered the invasion of the Falkland Islands and South Georgia which were under British control at the time. She successfully retook the islands back by setting up a War Cabinet and dispatching a naval task force against them which in June they surrendered. Even though 255 British soldiers died and the attack on an Argentinian cruiser which sunk and killed everyone on board, people were far more distracted by the victory which took place. This helped her win the 1983 elections. However, she was strongly criticised as to why she didn’t pay attention to the Falklands’ defence that led to the war, in which she could have stopped happening. This in turn would have saved the lives of the British soldiers and the people on the Argentinian cruiser. Some people may disagree that Thatcher achieved the aim to raise Britain’s status entirely because of the Grenada incident. On October 1983, the USA attacked Grenada; a member of the Commonwealth, without consulting Britain to take-over a Marxist organisation. This was an embarrassment for Thatcher because it showed her weakness to defend countries which were once members of the Commonwealth who felt they still needed to be defended. Thatcher also wanted to see the defeat of Communism, which some people argue was achieved and that her role played an important part. She was able to build a working relationship with Mikhail Gorbachev who came to power in the Soviet Union in 1985. This placed Britain in a good position to be the peace-maker between the US and the Soviet Union. They ended up meeting a couple of times which led to the agreement to scrap all intermediate-range missiles from Europe, the elimination of tactical and battlefield nuclear weapons and conventional forces. After that many countries in Eastern Europe experienced their own revolution which led to domestic changes and an end to the Soviet domination over them. This was a victory for Britain and all the other NATO countries. Although this aim was achieved, Thatcher feared that because many changes were happening across Eastern Europe, Germany would start to reunify and become strong again which would affect the European balance of power and Thatcher didn’t like this. After discussing the aims of Margaret Thatcher in Foreign Policy, I believe on the whole she achieved them. She managed to reassert Britain’s position as a superpower because of the Falklands war. It was a massive turning point for Thatcher and a defining moment in her premiership which helped her stay in power by winning the 1983 election. Even though many people died during the Falkland’s War, she was considered a highly talented and committed war leader by many people. She also helped defeat Communism by building a relationship with the Soviet leader and making discussions between the US and the Soviet Union easier. This led to nuclear disarmament which helped with Britain’s fear of Russia attacking them.