Customer Centric Marketing Rethinking Customer Experience

Customer Centric Marketing: Rethinking Customer Experience According to businessdictionary.com, the definition of customer centric is creating a positive consumer experience at the point of sale and post-sale. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience. In this digital era of marketing, what does that really mean? Today, consumers have more power than ever right at their fingertips. Consumers expect to be marketed to in the way that they want to be marketed to. The Internet and Social Media create a push for consumers to share individual â€Å"highlight reels† documenting daily activities. We are constantly searching for the NEXT BIG THING, viral sensation, or claim to immediate fame. Instant gratification will come and go in the less than two-tenths of a second frame of time that we give to form a first opinion. What that said, how do typical customer service â€Å"best practices† fit into the customer-centric marketing tac tics that we as consumers demand and how are businesses starting to re-think their strategies? Movie Theatres: Rethinking Customer Experience The initial design of the movie theatre was drafted from original theatre or live productions. With this model, majority of sales were produced by the actual selling of tickets. Being a live performance, there was a time for intermission and that is where additional revenue was made from the selling of refreshments.Show MoreRelatedCustomer Centricity : The Right Thing1053 Words   |  5 PagesCustomer centricity, we all know it’s the right thing, but why do so many fail to achieve it Customer Centricity defined The fact that the customer should be the focus for any business is not something that I need to go over with you, but why is it that most organizations to this day cant seem to quite grasp that idea; is something worth discussing. The reason why this is so important today is that we have seen a shift in the balance of power, which is power going back to the customers. 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