Run Lola Run By Tom Tykwer - 1513 Words

Run Lola Run (1998), directed by Tom Tykwer, is an intense, fast paced action film with a rather simplistic plot and unexpectedly deeper philosophical implications about fate, chance, time, choice, and consequence. Not a second in this movie is boring as it is as high paced as the title implies, both physically and mentally straining. At the beginning of Run Lola Run, two quotes are shown, one about time and exploration as sort of a cyclical process and the other is a philosophical statement about what a game is. These two statements taken together give rise to idea that life is like a game, an important concept of the movie. Then the pendulum of a clock is shown swinging back and forth. The camera enters the mouth of the expressionistic looking clock. The concept of time in this movie is invariably important and this action of entering this strange looking clock implies that the audience is entering a place where time is different from what we experience. Interestingly, the film treats life (or at least in the universe of the characters) as if it were a type of game. There is a reference to the rules/theory of a soccer game at the beginning. Two references to roulette, implying how some things can come about by chance. The sort of instantaneous re-spawns Lola is capable of and the cartoon cut scenes are reminiscent of video games. This idea in addition to how the movie plays out illustrates the multitude of choices one is faced and the various consequences which canShow MoreRelatedRun Lola Run by Tom Tykwer888 Words   |  4 PagesRun Lola Run by Tom Tykwer is a stunning film incorporating an array of distinctively visual features. Distinctively visual texts are designed to manipulate the way we explore the images we see and affects the way we make interpretations of the experiences we encounter in the world. The distinctively visuals represented Tykwer’s film, is significantly strong as unique images dominate the screen to cr eate a thrilling and suspenseful film. The story is told through images, symbols and motifs as thereRead MoreRun Lola Run By Director Tom Tykwer1392 Words   |  6 Pages Run Lola Run (1998) is a visually stunning German film that carries out three different scenarios of the same plot that in which display the power of consequence of any action at any moment in time. While the film itself is complex due to its multiple retellings of the same story, director Tom Tykwer successfully creates a logical coherence between each scene and scenario through his use of temporal continuity editing. According to the course textbook The Film Experience: An Introduction, continuityRead MoreAnalysis Of Run Lola Run And Street Art I Love You 1030 Words   |  5 PagesTom Tykwer 1998 film, Run Lola Run and street art ‘I love you’ by Banksy both explore distinctively visual elements though various film techniques and visual techniques. The two texts aim to manipulate the way in which we explore and interpret the images we are exposed to in our world. One main reason these pieces interrelate is because both texts utilise various techniques in order to create distinctively visual elements which explores the basic aspects of life-love, time and chance. Banksy’s streetRead MoreRun Lola Run Essay Response1018 Words   |  5 Pagesoriginal in most of their films they also need to ensure that the audience is able to understand and engage with the text, and thus with the preferred meaning, by using conventions and generally accepted techniques. Tom Tykwer’s in dependent, and unmistakably avant-garde film, Run Lola Run in many ways, defies Hollywood cinematic convention, but must also conform with audience expectations in order to convey its intended themes. Tykver conveys a preferred reading to his target audience that stereotypicalRead MoreAn Analysis of Important Motifs in Sound and Editing1221 Words   |  5 Pagesconcepts in film. In Tom Tykwers Run Lola Run (1998), the way the narrative structure is set up can make the differentiation of diegetic and non-diegetic sound difficult for the viewer. The relationship between sound and the narrative structure, however, also makes the viewer more aware of the films artificiality. In King Hus Come Drink With Me (1966), we see how the major motifs of editing emphasize the unrealistic and fantasy qualities of the characters. Tom Tykwers Run Lola Run is a change inRead MoreMovie Analysis : Run Lola Run1533 Words   |  7 PagesFilm Analysis – Run, Lola, Run Raghuraj Rathi Tom Tykwer’s Run Lola Run (1998) is truly a brilliant film. It is very seldom that a film manages to combine the high pace of an action thriller and a deep philosophical subtext without botching it, but Run Lola Run does an excellent job at striking a balance between both. Tackling the very abstract and philosophical concepts of chance and cause-effect, Run Lola Run is truly a modern foreign classic. Tykwer manages to postulate one simple theory throughRead MoreDistinctive Visuals in Run Lola Run Essay1190 Words   |  5 PagesGerman film, ‘Run Lola Run’ written and directed by Tom Tykwer, focuses on the experiences of the protagonist Lola to explore the themes of the inevitable force of time, and the issue of freewill verses determinism. Similarly, Dorothea Mackellar, in her poem ‘My Country’, relies on her experiences of the Australian landscape to convey her love and passion for the country using the language of the distinctive visual. The distinctively visual techniques employed by Tykwer in Run Lola Run, functionRead MoreThe Classical Hollywood Western Par Excellence1290 Words   |  6 Pagesthis time period. 2) Tom Tykwer’s incorporates many film techniques throughout his film Run Lola Run. As soon as we begin watching, Mr. Tykwer incorporates editing. More specifically, he uses cross-cutting when going back and fourth from Lola to the man in the booth creating a sense of urgency between the two characters. Mr. Tykwer continues to use cross-cutting throughout this film when going back and fourth between characters in different locations. For instance, when Lola is thinking about whoRead MoreRichard Linklater s Boyhood And Run Lola Run1627 Words   |  7 PagesThe films â€Å"Boyhood† and â€Å"Run Lola Run† explore the manipulation of time in varying ways. Richard Linklater’s â€Å"Boyhood† follows Mason from the age six to 18 as he grows and learns to navigate through life. The movie is organized in chronological order and told in real time, allowing for the audience to gain heightened empathy towards Mason and his experiences. Tom Tykwer’s â€Å"Run Lola Run† follows Lola as she attempts to gather 100,000 for her boyfriend within twenty minutes in order to save her boyfriend’sRead MoreThe Four Ps of Creativity2243 Words   |  9 Pagesproduct are the underlying factors of creativity itself. By understanding how the 4 Ps work we are able to venturing into the life of a creative thinker and conduct and analysis of there creativity. In this case we will look at a German media artist, Tom Tykwer who has constructed a variety of unique films due to his high level of creativity. This creativity has been shaped by the Four Ps or in other words, his individual characteristics, the environment he is surrounded by and the particular processes

Customer Centric Marketing Rethinking Customer Experience

Customer Centric Marketing: Rethinking Customer Experience According to businessdictionary.com, the definition of customer centric is creating a positive consumer experience at the point of sale and post-sale. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience. In this digital era of marketing, what does that really mean? Today, consumers have more power than ever right at their fingertips. Consumers expect to be marketed to in the way that they want to be marketed to. The Internet and Social Media create a push for consumers to share individual â€Å"highlight reels† documenting daily activities. We are constantly searching for the NEXT BIG THING, viral sensation, or claim to immediate fame. Instant gratification will come and go in the less than two-tenths of a second frame of time that we give to form a first opinion. What that said, how do typical customer service â€Å"best practices† fit into the customer-centric marketing tac tics that we as consumers demand and how are businesses starting to re-think their strategies? Movie Theatres: Rethinking Customer Experience The initial design of the movie theatre was drafted from original theatre or live productions. With this model, majority of sales were produced by the actual selling of tickets. Being a live performance, there was a time for intermission and that is where additional revenue was made from the selling of refreshments.Show MoreRelatedCustomer Centricity : The Right Thing1053 Words   |  5 PagesCustomer centricity, we all know it’s the right thing, but why do so many fail to achieve it Customer Centricity defined The fact that the customer should be the focus for any business is not something that I need to go over with you, but why is it that most organizations to this day cant seem to quite grasp that idea; is something worth discussing. The reason why this is so important today is that we have seen a shift in the balance of power, which is power going back to the customers. They nowRead MoreMarketing Mix – Literature Review and Company Example5234 Words   |  21 PagesDiploma in Sales Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4Ps ~ page number 3 Marketing Mix 4Ps Place Literary Review Company Example of Marketing Mix 4Ps Place – Ritchie Bros.Read MoreImpact of Emerging Markets on Marketing15122 Words   |  61 PagesSheth Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices The core idea of this article is that five key characteristics—market heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition, and inadequate infrastructure—of emerging markets are radically different from the traditional industrialized capitalist society, and they will require us to rethink the core assumptions of marketing, such as market orientation, market segmentationRead MoreBrand Orientation and Market Orientation — from Alternatives to Synergy8734 Words   |  35 PagesBusiness Research Brand orientation and market orientation — From alternatives to synergy ☆ Mats Urde a,⠁Ž, Carsten Baumgarth b, Bill Merrilees c a b c Lund University, Sweden Berlin School of Economics and Law, Marketing Division, HWR Berlin, Germany Department of Marketing, Grifï ¬ th Business School, Gold Coast Campus Queensland 4222, Australia a r t i c l e i n f o a b s t r a c t This paper explores the interaction between brand orientation and market orientation. Brand orientationRead MoreThe Mind of a Marketing Manager26114 Words   |  105 PagesThinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation? Read MoreApple Inc Essay2660 Words   |  11 Pagesperformance, they cost lower, are easy to switch, but only few of them have same quality as Apple’s products in the same price. In terms of bargaining power of buyers, it is an influential trouble for Apple. Although Apple has vast and loyal customers, every buyer and retailer all want better stuff in lower price. Moreover, they may reduce spending on Apple’s products if their economy downturn. Furthermore, Apple can ignore bargaining power of its professional suppliers, such as Inter, andRead MorePepsi Marketing Plan.13402 Words   |  54 PagesPaper Based on â€Å"Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan Read MoreMarketing Mix in the Technology Industry14998 Words   |  60 Pagesï » ¿Marketing Mix in Technology Industry Celina Kopp BSc (Hons) Business Management Contents TOC o 1-3 h z u HYPERLINK l _Toc323986502Executive Summary PAGEREF _Toc323986502 h 3 HYPERLINK l _Toc323986503Chapter 1 Introduction PAGEREF _Toc323986503 h 4 HYPERLINK l _Toc3239865041.1 Background PAGEREF _Toc323986504 h 4 HYPERLINK l _Toc3239865051.2 Objectives PAGEREF _Toc323986505 h 4 HYPERLINK l _Toc3239865061.3 Aim PAGEREF _Toc323986506 h 5 HYPERLINK l _Toc3239865071.4 PersonalRead MoreCorporate Survival Strategy: Breakthrough Management5448 Words   |  22 Pagescreates many problems in long run. This is time to know how to fish and how to create solutions for ourselves and for our economy. For the same Indian Industries need transformations through changes not only in their infrastructure, product, marketing and selling strategies, organization policies but also in their thinking process for innovation with strong thrust on building competitiveness not only for present but also for future. One important aspect of building competitiveness is to createRead MoreDell Marketing Strategies14070 Words   |  57 PagesCONTENTS Product and Market Description 3 About Dell 4 Marketing Objectives of DELL 5 Products and Services 6 DELL’s Competitors and Market Players 7 Aggregate Market Forces 8 Microenvironment Analysis 10 Macro environment Analysis 13 Marketing Program, Strategy, and Tactics (4 Ps): 15 Dell Market Strategy 16 Value Chain Analysis 18 Differential Advantage for each company 20 Expected Future Strategies 22 Segmentation 23 Targeting 24 Positioning 24 Consumer Behavior 26 Assumptions

Evaluation of Operations Management Free Essays

string(57) " watch on their staff availability to service customers\." A financial institution is selected for the purpose of this review. To maintain its confidentiality this organization will be referred to as RCB Bank. This review is based on personal working experience in RCB Bank and reference to other materials such as internet and books on related subject. We will write a custom essay sample on Evaluation of Operations Management or any similar topic only for you Order Now RCB Bank was established in July 1959 with its first branch located in Kuala Lumpur. RCB Bank was the first American bank to be incorporated as a subordinate company of the worldwide American bank. It started with 17 employees and now has 5,500 staff of which more than 95% are local. It was localized in 1994. Now, this institution serves customers across 7 branches in KL, Selangor, Penang and Johor. RCB Bank offers both consumer and corporate banking services. It offers a range of banking and financial management service including credit card, loans, insurance and investment in consumer business. RCB Bank is a leading player in Malaysia credit card space, holding 20% market share in credit card usage.Corporate banking services offers a broad spectrum of financial services that includes treasury management, transaction services, securities custodianship, foreign exchange, fixed income, sales and trading and corporate finance to corporate clients, governments and financial institutions. RCB Bank is the only foreign bank to be rated AAA by the Rating Agency Malaysia for 8 consecutive years a reflection of its effective operation management. Operation Management is the science and art of ensuring that products and services are created and delivered successfully to internal or external customers.Every organization’s ultimate goal is to maximize profit and improve its return on investment. To achieve this, a proper operation management is necessary. There are five objectives of operation management, namely Quality Speed Flexibility Dependability Cost All this five objectives apply to all type of operations (organization), including RCB Bank. The diagram below shows the bank’s transactional process flow. It will assist to illustrate how the five objectives integrate within the institution’s operation. Quality The first objective discussed is quality.As many competitive organization, RCB Bank also emphasizes on its quality. It aims to always exceed customers’ expectation. For a financial institution quality means doing things right in the first time on processing coupled with knowledgeable and courteous staff. In its effort to ensure quality RCB Bank manages the following activities: †¢Staff training †¢Process documentation †¢Campaigns on quality. Staff training Staffs are given training that befits their station. A sales staff is trained on product knowledge, customer service as well as compliance to both internal and external regulations. This is to ensure that they are able to provide quality service to the customer. The bank tellers and processing clerks are given high-level product knowledge training and more on the processes and compliance. This is to ensure a zero defect processing. Then there are the various levels of managers, all of whom are given the trainings that will enable them to support the organization’s drive towards quality. Process documentation This organization invested in getting ISO accreditation for its processes. This is a proof of the organization’s commitment towards quality.In order to obtained the accreditation the organization is required to document its processes and ensure that the quality aspect of these processes are given due emphasis. Each department in the organization has the relevant processes documented. These processes are designed to ensure error free process, such as inclusion of maker and checker. New processes are added and obsolete ones removed. These documents are updated and reviewed on regular basis to ensure that they are current and remain relevant. Staff are required to read, understand and follow this standard processes.This is to ensure that the quality of the process is maintained throughout the organization. Campaigns on quality On regular basis this organization will launch campaigns to ensure that quality is maintained. Among the popular ones are the ‘Zero defect’ and the ‘WOW’ campaign. As the name suggest, these campaigns are to encourage an error free processing and a beyond expectation customer servicing respectively. Staffs are encouraged to support the campaign and rewards are given to those who excelled in their achievement.The above are just some example of the tools applied by the organization in ensuring quality, hence gaining edge against its competitors. Speed Speed is another important objective for organization to have an edge against it competitors. Customer expect speedy fulfillment of their needs in various aspects of their lives i. e getting a passport or loans application. In this millennium world, it is possible to provide instantaneous service like internet banking and phone banking. Customer could make their banking transactions electronically without having to physically go to the bank.This not only saves the customer precious time and money but provide convenience of banking from their own home. The institution has invested time and money in re-engineering processes to eliminate long and unproductive processes. An example of this is where previously customer is required to sign multiple forms in order to conduct transactions on the various banking products. With re-engineering, the institution has cut through the process and now requires just a single form to affect their banking. This contributes to a speedy service delivery, which benefits the customer. With such implementation, it provides convenience and save cost for the customers. This institution will launch a process improvement program on regular basis. Staff is encouraged to provide feedback and suggestion to improve processes, which they are familiar with. Staff is being trained to re-look into the existing process and to eliminate redundant work without impacting the compliance and regulatory. An example of this is reduction of the numbers of hands off in a process i. e. approving Credit facilities where it used to flow across four departments. After a brainstorming session, this process was reduced from passing through four departments to only two. This new process satisfies customer need for speedy deliver by reducing service turnaround time. Another move by the institution in ensuring speedy service is by keeping close watch on their staff availability to service customers. You read "Evaluation of Operations Management" in category "Papers" Capacity planning is done up to ensure adequate staff is available to meet customer demand in providing service within the turnaround time. Staff is trained to multi-skill so that they can support each other in time of staff shortage.This will ensure that the speed of service delivery is not affected. (Appendix I). Flexibility Flexibility simply means the ability to adapt quickly and effective to changing requirements. This changing requirement can either be a change in the customers’ need for a product or service or a change in volume of demand. Although RCB Bank has limited branches in Malaysia compare to other banks, it still attracts wide range of customers from parts of the country where it has no branch represented. This is made possible through partnering with other non-financial institutions and designing innovative products.An example of this flexibility is the partnering with a well-known mobile company to provide fund transfer services to their customers. Funding of the funds transfer is made through mobile company who will then relay the instruction to RCB Bank to affect the fund transfer. This provides the convenience and flexibility to customer who may not even be a client of RCB Bank. In terms of services, multiple choices are available to serve customer conveniently. Customer may do phone banking or internet banking.In addition, for the corporate client the bank also provides collection services, where the bank partnered with courier companies to service the customer needs such as collecting checks and other financial transaction request from their doorstep. With all these services being offered, customers can avoid the hassle of jam or looking for parking as they do not need to go to the bank and do their banking transactions. In addition, there is also the standing instruction service, which the customer can subscribe to, and the bank will handle the rest of the work on a timely hassle free manner.Flexibility to volume or demand Another example is in their ability to rise to the increase in demand during the festive season. During this time e. g. Chinese New Year the bank may expect a higher volume of customer in the bank, mostly with the needs for new notes. The bank has made it convenient for the customers by dispensing new notes via the Automated Teller Machine (ATM). This will speed up the service as well as reduce the bank operating cost as the process of exchanging of new notes is now transferred from human to machine. DependabilityDependability is another objective of operation management. In a financial institution, it is important that both its system and human resource to be highly dependable. RCB Bank has a responsibility of meeting its customers’ expectation and deliver as promised. System Dependability System dependability is fulfilled through various means. As a bank, it is expected that the Automated Teller Machine (ATM) and internet banking is available as promised i. e. 24 hours a day. In ensuring this, the bank has placed its IT support personnel to be on stand-by round the clock.In the event of breakdown of any of this channel, the supports will instant work on recovering the system. All system downtime are closely monitored and contingency plan evoke in the event recovery is not possible within the expected time frame. Understanding the importance of system dependability, RCB Bank undertakes a system recovery exercise semi annually. Through this exercise the bank is able to gauge its system recovery time. This exercise includes all system, even the mainframe. Human Resource DependabilityIt is the bank’s responsibility to ensure that it can function even when it has human resource crisis such as during pandemic of any kind, strike or any form of emergency like ‘September 11’. In ensuring that service is not disrupted under such circumstances the bank has come out with Continuity of Business Plan. This plan is being tested semi annually, simulating a condition of such crisis. Staff is trained to be multi-skilled in order to ensure dependability. Security of deposits Security of deposits is another form of dependability expected of a financial institution.The bank is responsible to ensure that customer funds are safe at all time. Security measures are being taken to ensure that physical cash are safe by employment of security guards, close circuit camera and vault. The bank also invested in system security to prevent hackings into customer data and funds. The Bank is also mandated to take up insurance for customers’ deposit via Malaysian Deposit Insurance Corporation (PIDM) as protection in the event the bank goes bankrupt. COST Last but not least amongst the objective of operation management is cost.Cost refers to cost of operation which includes both capital costs and annual operating costs (fixed cost and variable cost). In order to remain competitive and profitable, an organization needs to keep their cost as low as is compatible with the levels of quality, speed, dependability and flexibility as demanded by their customers. There are many ways cost can be contained. An error free operation not only projects quality but also help maintain cost low as no costly rework needs to be done. No personnel required to pacify irate customers. RCB Bank aims for zero-defect processing in its operation.It also embarks on process re-engineering to reduce the processing time, eliminates redundancy and reduces usage of stationeries, RCB Bank also invested in automation. Though this adds to fixed cost it helps reduces annual operating cost. An example of this is internet banking. With internet banking, RCB Bank managed to reduce cost through reduction of manpower. With reduction of manpower, rentals are reduced, as less workspace is required. As internet banking also means error free processing it also contribute to cost reduction and quality. ConclusionIn summary, it can be seen that RCB Bank has successfully applied the five objectives of operation management in meeting its business goal, namely in maintain good return on investment (ROI). RCB Bank needs to continue its effort in producing more innovative product and services. This is because the competition is great and before long its winning ways will be copied. In order to continue being a market leader and having an edge over its competitors, it will need to continue delivering new products and services that exceeds customers’ expectation and keep them satisfied. How to cite Evaluation of Operations Management, Papers

System Analysis and Design for Vision Document- myassignmenthelp

Question: Discuss about theSystem Analysis and Design for Vision Document. Answer: Introduction An organized system, which could be used to properly store, manage, collect, retrieve and communicate information and data. There are various data operations that are executed with an information system. It can also be defined as the integration of computer networks and database for the successful execution of any information related operation (Nazi, 2013). The Australian government has decided to launch a project, namely, My Health Record for their people. The following report will help to understand the entire concept of this project My Health Record through depicting vision document for it. It will comprise of problem, benefits and the capabilities for My Health Record. Vision Document Problem This particular project of My Health Record is going to be launched by the Commonwealth Government of Australia for the purpose of serving their patients (Bajdor Grabara, 2014). The main aim of this project is to help out the citizens of Australia for smoothening the entire process of treatment and maintaining health related records. They want to make the procedure easier as well as less complex. It would be an online synopsis of the health records of the Australian people with extreme security. The users of this project will fetch out their details or data from this information system completely securely and have not to be dependent on various health experts or hospitals. The basic need of this project is that the reformation of system efficiencies could be easily continued by it. Moreover, these system efficiencies could also be driven by this project (Laudon Laudon, 2016). The expansion and enhancement of costs within the health industry could be systematically diminished or red uced by the project. The entry of data could be easily managed by the users and thus the regular visit to hospitals can be stopped. Capabilities Capabilities of any system can be defined as the abilities that the system can execute and has the potential to complete it properly. Like any other information system, My Health Record system will have several capabilities (Demir Krajewski, 2013). The most significant capability of this project will be easy storage of information that is related to the health of an individual. The second capability will be the high security of the system. Moreover, the moment information is stored within the system; it will be automatically updated in that system. The other capability includes the reduction of effort of the hospitals or doctors in information management and information handling. Entry of data manually is absolutely restricted in the system (Wu et al., 2013). The lack of the complexity would be the next capability of My Health Record. Auto removal of information is the seventh major capability of the system. Benefits Advantages of benefits of any system can be termed as those features that the system would be giving to the world by its significant characteristics or capabilities. There will be some of the major benefits in My Health Record. They are given below: i) Information Management: The data or the important information could be easily managed with this information system and thus can be termed as one of the most important advantage of the system (Nazi, 2013). ii) Simple Implementation: The second advantage of the system would be the simpler implementation of this system. Cheaper: The third advantage of this information system would be cheaper in comparison to other information systems. iv) Information Centrality: The information access within the system is perfectly centralized and the finding of information would be simple (Arvidsson, Holmstrm Lyytinen, 2014). v) Easy Handling of Information: The simple information handling is the other benefit of the system. Conclusion Therefore, conclusion can be drawn from the above discussion that the particular system that helps to complete as well as execute any type of operation in the database or data structure can be termed as an information system. The data or information management is done extremely easier than any other system. Moreover, the data collection and the retrieval are also done here. The successful integration of all types of network of data with the significant databases is known as information system. This information can also be retrieved and manipulated through it. The specific project of My Health Record is also an information system that is being decided to be launched by the Commonwealth Australian Government so that there remains no problem in utilizing health related information by its users. It is a safe online synopsis of the health related details of the Australian patients. This particular report has solely provided a detailed description about the project of My Health Record by c reating a vision document for the project. This vision document consists of the problem statement, the several capabilities as well as the various advantages of this project. References Arvidsson, V., Holmstrm, J., Lyytinen, K. (2014). Information systems use as strategy practice: A multi-dimensional view of strategic information system implementation and use.The Journal of Strategic Information Systems,23(1), 45-61. Bajdor, P., Grabara, I. (2014). The Role of Information System Flows in Fulfilling Customers Individual Orders.Journal of Studies in Social Sciences,7(2). Demir, I., Krajewski, W. F. (2013). Towards an integrated flood information system: centralized data access, analysis, and visualization.Environmental Modelling Software,50, 77-84. Laudon, K. C., Laudon, J. P. (2016).Management information system. Pearson Education India. Nazi, K. M. (2013). The personal health record paradox: health care professionals perspectives and the information ecology of personal health record systems in organizational and clinical settings.Journal of medical Internet research,15(4). Wu, A. W., Kharrazi, H., Boulware, L. E., Snyder, C. F. (2013). Measure once, cut twiceadding patient-reported outcome measures to the electronic health record for comparative effectiveness research.Journal of clinical epidemiology,66(8), S12-S20.